The Main Sections of the Investor Business Plan and Pitch Deck

A Pitch Deck and investor business plan are both needed in order to raise capital for your business. They may not be the same, but they both include and prioritize information that would grab investor’s attention. That is why they have a few sections in common despite having different formats.

Introduction (executive summary)

When writing any document or presentation you need to start with a good introduction. It needs to be interesting and above all engaging, while summarizing the document’s content. In a pitch deck, an introduction is included on the first slide, but in an investor Business Plan it is usually a separate section, the executive summary.

Investors usually have piles of business offers on their desks or in their inbox, so they value when your documents get straight to the point. This means that introductions should not drag on and should include the most relevant information first, in order to make your documents stand out from the rest.

Financial projections

Investors are looking for many things in a business, but one above all others, is an attractive ROI. They avoid taking uncalculated risks, so showing them that your business is on a path to success is necessary to secure fundings for your business. Presenting your financial projections is the best way to prove your potential financial success and pique their curiosity. Financial projections are estimates of future revenue. Proving that your business is able to generate enough revenue to be worth investors' time and money is something to definitely include in your business plan or pitch deck.

Market research and marketing strategy

In order to run a successful business you need to know if there is a market for your product or service. This is something that investors will definitely want to know before deciding to invest in your business.

That is why market research is a necessary component in investor business plans and pitch decks. Market research is a direct way of knowing customers' opinions of the products or services your business is offering. Having direct feedback from the consumers helps provide pivotal information that can be used in determining your business’s future success.

Additionally, knowing how to reach potential consumers is another part of the equation for success. Sales can suffer without a good marketing strategy. So, investors will want to know if your business will be able to reach its target market and increase its brand awareness. Overall, Market Research and marketing strategies prove to investors that your business has potential to achieve its goals and secure them a ROI.

Management team

Showing that you have the best person(s) for the job is a necessity if you are looking to gain investments. Investors will want to know if your team has the right skills and experience to market and sell your products and deliver the results you promised. This information should not be exclusive just to the Investor Business Plan, but include it in your pitch deck too.

When looking to secure findings for your business it is crucial to prepare the right documents, and knowing what to include in them is half the battle. Both your investor business plan and Pitch Deck need to include information that will convince investors your business is a high profit and low risk investment. That is why they share similar components like an attention grabbing opening, finances, your team description, market research and strategy.

How Market Research Applies to the Pitch Deck

 

As a very basic explanation, a Pitch Deck is an abbreviated business plan. There is a lot more to it but, that is a great way to understand it at a fundamental level. One thing that is incredibly important to both documents is Market Research.

If you’re familiar with business plans, then you already understand the importance of market research. But, it applies to pitch decks in much the same way. Let’s explore. 

Industry & Market Overview – Within the pitch deck, you are likely going to briefly overview the industry and market of your business. The only way to do this adequately is through market research. This is usually an expected part of a Business Plan Writer or pitch deck and will be an early section. So, market research begins to play a role early on.

Product/Service Demand – Unless your product already exists, you have to prove there is a need for it. Even if the product does already exist, you’ll have to prove people will be interest in whatever you are going to do to make the product different. If your business is not yet up and running, you’re going to have demonstrate that there is a real demand for your product. No market demand is one of the top reasons that startups fail so, this is imperative.

Target Market – Within the pitch deck, you will discuss who your target market(s) is. The only way to discuss them in depth and fully understand them, is to do your market research. This will then inform things like how you intend to market to them. All of which is expected to be addressed in the Pitch Deck.

Financial Projections – This is perhaps the place where market research will have the biggest impact. One part of having reasonable projections, especially if your company is brand new, is understanding the total market potential. Then, you must understand how much of that potential is already being captured by your competition. Not just that but, how strong those competitors are.

There are other factors, of course. But, those factors are not nearly as impactful or prevalent. You may not even cover or mention your assumptions in the actual presentation, but when a potential investor does their due diligence, it will certainly come up.

Bringing it All Together

When preparing your pitch deck - or business plan - it should be evident that market research will play a big role. Whether directly or indirectly, it is obvious it will be included throughout. It’s not just a matter of completing it. It needs to be completed well. Yet, market research is one of the parts of the business plan that people have the most difficulty with.

In order to have the strongest pitch deck, and ultimately the most successful business, don’t skimp on the market research. If you are not familiar with the process or how to approach it, consider hiring professionals. It can be difficult to invest in solid market research at the beginning of your business planning process. Even if you can’t do it right from the beginning, you should make it a priority as soon as you have some cash flow. Ideally before you approach investors, if that is possible.

Regardless when you do your Market Research, or what you do to ensure it is done in a meaningful or informative way, make sure you do it to have the best pitch deck possible.

Breaking Down the Main Sections of a Business Plan or Pitch Deck

 

A Pitch Deck is an abbreviated and more visual version of your business plan. While both will cover the same basic concepts, they way they are presented and broken down will differ considerably.

The Business Plan Breakdown

Not every business plan will have the same exact sections. Each Business Plan will – and should – be tailored to the exact audience. They usually will contain the following sections at a minimum. Some may contain others or break certain parts down further if necessary.

Executive Summary – A brief overview of the entire business plan. This section is usually written last.

Industry Analysis – An overview of the entire industry. It will usually touch on the history of the industry, the current status, current trends, and future predictions.

Market Analysis – This section of the business plan will focus on the market. This may include the exact location in which you operate and the target market(s) (in other words, customers) you intend to pursue.

Marketing Plan – A description of how you plan to reach and appeal to your target market(s).

Personnel Plan – One of the key aspects of your business plan is who is going to run it and what experience they have. Even the best ideas will fail without the right people, so the personnel plan is especially important.

Financial Projections – This is where you will present historical information about the company’s performance (if applicable) as well as the future expectations. The Financial Projections in the business plan usually look 3 -5 years ahead.

The Pitch Deck Breakdown

When it comes to the pitch deck, the list of regular or expected sections is longer but, the amount of information in each section will be considerably shorter. This is because the pitch deck is presented in a slide format, so you need to keep the information brief. The goal is to gain interest in reading the full business plan.

Problem(s) – Every product or service needs to be solving a problem or filling a gap in the market. This is where you present the issue your product addresses.

Solution(s) – After identifying the problem, you explain how what you offer will provide the solution or fill the missing need.

Product/Service Description – At this point in the pitch deck you will go a bit more in depth about the product(s) or services(s) that will be offered.

Business Model – Here you will give the general structure of the business and how it will run, operate, and generate revenue.

Traction – If your product or service already exists, you will explain the interest you have already generated or sales you have already made in this part of the pitch deck.

Industry and Market Overview – A brief description of the overall size of the industry, what your market is, and the potential in the market.

Competition – Key competitors can have a tremendous impact on the ability of your business to succeed or the potential of market share it may achieve.

Competitive Advantages – This slide of the pitch deck will explain how your business will fit in with or overcome the competition.

Market Approach and Strategy – With your target market identified earlier, here is how you will cover the key points of your plan for reaching them.

Team Bios – As mentioned in the business plan section, the team is very important. This slide of the Pitch Deck is where you will call out the most impressive aspects of the teams’ experience.

Deal Description – Most pitch decks are created for potential investors. Here you will list what you need from them and what you are offering them in return.

Financial Projections – Select pieces of information from your full projections. Usually touching mainly on total revenue, total expenses, profits, and cash flow.

It’s evident that there is a great deal of valuable information that is contained in these two documents. Though they will often serve different purposes and be presented differently, they should still tell the same general story. One that hopefully excites and encourages other people to be interest in your business as well. Following a similar format makes it more understandable for your audience, whoever that may be.

When Selling a Business Should You Have a Pitch Deck, Information Memorandum, of Both?

Selling a business requires much more preparation than most people realize. Part of this preparation includes creating the marketing and disclosure documents that will be used to help attract buyers or investors and facilitate a sale. Two of these documents are the information memorandum and the Pitch Deck. They both play an important role in presenting your business.

Information Memorandum

The Information Memorandum is a document that outlines the details of the business for sale. It is laid out similarly to a business plan. It includes a history of the business, a description of the current products/services, marketing and operation plans, market/industry overview, information of current key staff, and – of course – financial history and Financial Projections. It will also include information on what type of sale or investment you are seeking and what the benefits are to the potential buyer/investor.

In most cases, potential buyers or investors will not review the information memorandum until they have expressed interest in the business and signed a non-disclosure agreement (NDA). There are multiple ways a potential buyer or investor may have come to be aware of your business. One of those ways is a pitch deck.

Pitch Deck

In terms of mergers and acquisitions, the pitch deck is often referred to as a teaser. The teaser, or pitch deck, is a visual summary of the information memorandum and is treated like an investment summary. It is used to spark interest in reviewing further details about the business, which is what is covered more in depth in the information memorandum. It is a much shorter document, that may be as small as a one-sheet, or a collection of several top-line slides.

The Argument for Both

You can’t know for certain what your potential buyers are going to want to see until you have identified them. Only once they are identified can you start to consider which approach will be best. In many cases, in order to be prepared for any potential buyer that may come along, you should have both. The teaser can get them to agree to look at the full information memorandum and seriously consider the business.

The Overlap

It may seem like if you aren’t certain you will need a pitch deck or teaser, maybe you should hold off. However, it is actually quite efficient to design both at the same time though you certainly don’t have to. Perhaps you are comfortable creating the information memorandum or you are utilizing an M&A advisory firm that takes care of that. You may then choose to have a Professional Pitch Deck writer take care of the teaser after the fact. Either way, the information memorandum will inform the pitch deck. Once that’s done, you can do the other at any point.

Ultimately, it’s going to come down to what you think will work for your particular audience. If you have a serious buyer who is already interested, you can likely skip the pitch deck. You will always need the Information Memorandum, especially as it is required in many states along with other types of disclosures. But, in the end, these documents work best together so, you should consider having both at the ready.

How to Formulate Your Pitch Deck with Sales Psychology in Mind

 

According to notable Harvard professor Gerald Zaltman, 95% of purchasing decisions are subconscious. This applies to whether someone is purchasing a toothbrush or investing in a business. Investors are constantly seeing new investment opportunities. The most common way to introduce your business to a potential investor is through a pitch deck. As with any other form of a sales pitch, approaching a Pitch Deck with sales psychology in mind can go a long way to ensuring your business stands out from the rest.

 

Read More How to Formulate Your Pitch Deck with Sales Psychology in Mind

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3 Reasons to Hire a Business Plan Writer to Create Your Pitch Deck

After writing a business plan, whether you hire a Business Plan Writer or not, you may feel you have all the information you need to craft your pitch deck yourself. However, there are many reason that a business plan writer is much better suited for this task and you should consider hiring one, whether you had one work on the business plan or not.

1. It’s Really Important – If you need a pitch deck, it’s most likely for a potential investor. If you’re at the point of soliciting investors, you obviously require outside capital to launch or grow your business. If you don’t get an investment, it’s likely you will either have incredibly slow growth or won’t ever launch at all. It may seem that your business plan is the most important document you’ve ever created but, you have to get an investor interested enough to read it. That’s why the Pitch Deck may actually be the most important document you ever create for your business.

Why wouldn’t you trust something this important to an experienced professional? The professional in this case is a business plan writer. There are those out there that advertise themselves as a pitch deck writer. However, a business plan writer with an eye (or team) for design, will be better suited to craft your pitch deck. They will fully understand the business plan and they are also skilled at knowing what information appeals to the right audience, in this case investors.

2. Objective View of Your Business Plan – After spending weeks, months, or even years considering every aspect of your business it’s often hard to be objective. Especially after creating your Business Plan, you tend to see every detail as vital. This just isn’t the case when it comes to sharing the information with a potential investor for the first time. The pitch deck needs to be concise and only cover what investors really care about. Remember, the entire purpose of the pitch deck is to get an investor interested enough to want to explore all the details.

A business plan writer will not be attached to or view your business in the same way as you. This objectivity, along with their prior experience, gives them the ability to tease out the most important aspects of your business plan in the eyes of an investor. As you present your Professional Pitch Deck, potential investors are likely to ask questions. That is where your knowledge of every detail of your business becomes critical but, you need to get investors to be point of being interested enough to ask questions.

3. Mix of Right Info with Right Design – Your pitch deck isn’t just about providing the right information and the right amount of it. It’s also about presenting it in a way that is visually appealing. Again, the whole notion is to keep eyes on the presentation and get an investor interested. A business plan writer will either have design skills themselves or will use someone else to create visual elements while they focus on content. In either case, the perfect mix of these two aspects it what makes a pitch deck truly captivating.

There are many reasons to hire a Business Plan Writer to craft your pitch deck. However, it can be an expensive endeavor which is why many people may shy away from the idea. When you consider the importance of the pitch deck and how much better suited a business plan writer is to do it, it should become clear that it is an investment worth making.

How NOT to Write Your Pitch Deck, According to a Business Plan Writer

Sometimes, the place to start when figuring out how to do something, is to know what not to do. That same method can apply to your Pitch Deck. A business plan writer is the best way to go when writing a pitch deck. If you are unable or don’t want to hire one, you can at least learn from the most common mistakes they’ve seen.

Making it too long – This is one of the most common mistakes that a Business Plan Writer sees. Potential investors see pitch decks all the time. If you can’t gain their attention and interest in less than 12 slides, you’re probably not going to be able to and may not even understand your own business plan well enough yet.

Not using visuals – A Business Plan writer will tell you that your pitch deck is the place to infuse all the creativity you stifled when writing your business plan. The entire purpose of your pitch deck is to get an investor interested enough to read your plan. Don’t be afraid of images, graphs and charts, and other visual elements. In the pitch deck stage, it is all about keeping eyes on the screen.

Using animations – With the focus on design in mind, it’s important to note that this does not include animations or transitions within the slides. Many investors are going to want your pitch deck ahead of time or will ask you to send a copy after your presentation. You can’t have visualizations/transitions in a PDF. Even during the presentation, animations or transitions can be distracting.

Using a standard PowerPoint template – Using a standard template without any of your own design elements will make it look like a presentation belongs in decades gone by. There are so many custom templates and other programs out there now. If you’re not a design person, that’s okay, all the more reason to hire a business plan writer with a good eye.

Having too much text – You are giving a complete topline overview of your business. That is the entire purpose of the Professional Pitch Deck. If the investor wants to dig deeper, they will ask questions or consult your business plan. When you cram too many words and too much detail onto a slide, not only is it hard to read, it’s overwhelming and will almost always lead to an investor losing interest. Keep it simple. Remember, you want them to ask questions!

Not providing enough info on your team - Even the best business concept and plan will fail in execution if it lacks a strong team. If you work with a business plan writer, they will spend more time than you likely think is necessary trying to understand the complementary skills and experience of all team members. They do this because the team is one of the key elements that factor into an investor’s decision. Make sure you devote a slide to your team and explain how collectively, they have all the necessary qualifications to run your business successfully.

Avoiding the above might not mean your pitch deck is perfect but, it will help you avoid common mistakes. It is always worth the investment to trust a professional, such as a Business Plan Writer, with the tall task of writing and/or designing your pitch deck. But, if you insist on going at it alone, avoiding the missteps above is a good place to start!

Why you’re Business Plan Writer Thinks You Should Have a Pitch Deck (Even if it’s Not Expected)

Pitch decks are standard when approaching investors.  However, your Business Plan Writer will likely tell you that the pitch deck is one of the most powerful tools in your business tool box.   The process of writing the business plan is incredibly important for challenging and supporting your business model.  The pitch deck, however, can be an unsung hero in the business process.   You’ll have a number of audiences that may not be accustomed to viewing pitch decks but, they are often recommended as the first thing you show someone.  Whether your audience asks or expects a Pitch Deck, there are tremendous benefits to creating and presenting one.

Grabs Attention – Put a business plan in front of most people and they are going to daze off or maybe even fall asleep.  Even if you happen to put it in front of people that are accustomed to looking at business plans, like potential lenders, they see so many they are often underwhelmed.   In either case, a business plan writer knows the positive effects a pitch deck can have on capturing attention, regardless your audience.

Attention Spans Are Short – It’s not just a matter of grabbing attention but, keeping it. Thanks to our trusty smart phones, other technology, and a growing library of content in every format imaginable, attention spans seem to be at an all-time low.  Some people are just not going to read your entire business plan.  A pitch deck, however, is presented in a way that is similar to popular content.  Not only is it short and to the point, there are visual elements.  If your Business Plan writer gets is really ahead of the curve, it may even have multi-media or interactive elements.  Regardless, the pitch deck serves the purpose of being able to overview your entire business concept while you still have their attention.  If you’re really lucky, this will lead to your full plan being read.

Ensure You Understand – There’s a popular saying about how if you can’t explain something to a child you don’t fully understand it yourself.   Not to say your audience are children but, if you can’t explain your business plan in the brief, simplified format expected of a pitch deck, you need to spend more time with it.  One business plan writer suggested that you imagine your pitch deck as “the elevator pitch for your entire business”.  If you can refine and call out the most important aspects and elements, you are ready to present your Pitch Deck or full business plan to the world!

Aligns with How People Learn – Things often make more sense if you know what to expect.  Think back to textbooks and imagine the outline at the beginning of a chapter.  It helps you prepare for what you will be learning and gives you a primer on how everything will tie together.  Many people are “big picture” learners as well.  Falling right in line with this business plan writer piece of advice, is that these types of people have a tendency to let their mind wander if they can’t anticipate how everything connects.  Think of it this way, your pitch deck presents a simplified concept, then your business plan builds on that knowledge.

It would seem like many a skilled and wise Business Plan Writer know the power of the pitch deck.   Incorporating it into your presentation, regardless the audience, can do wonders for forging the important business relationships you will need to be a success.

How Professional Business Plan Writers Use Sales Psychology to Create a Successful Pitch Deck

While your business plan will be lengthy, detailed, and possibly even a little dry, your Pitch Deck should be the opposite.   There is a great deal of sales psychology that professional business plan writers will implement when writing your pitch deck.  These methods help keep your audience captivated, elicit an emotional response, and entice them to invest.

Incorporating Story Telling – Everyone likes a good story and Professional Business Plan Writers know this.  That is why they will weave together your pitch deck into a captivating, cohesive story not merely a collection of informational slides.  This can be difficult to do in such a short format but, the right writer will strike the right balance between keeping it short and telling the story of your business.

Early Emotional Appeal – One thing that professional Business Plan Writers understand is that most of the time, whether they realize it or not, people make decisions based on emotions, not logic.   That is why they will appeal early, often in the first slide, to the audience’s emotion in some way.  One way to do this is on the title slide.   You should have one line that introduces the business but, instead of stating what the business does, go for the gut by explaining WHY the business does what it does.

Present in a Logical Order – Part of why storytelling is so effective is because if gives the human brain something it craves: logic.  Our brains are constantly classifying, categorizing, and filtering information.   We have a strong, inherent mental need to make sense of the world around us.   This is why when professional Business Plan writers create a pitch deck presentation, they make sure it flows and give cues as to what you’re talking about next and why.   It leaves the audience’s brain with a feeling of satisfaction.   This helps ensure that their attention stays on your presentation instead of them trying to figure out what you’re talking about or why you’re talking about it.

Proactively Answering Questions – Every potential investor is different but, in most cases, you can predict the questions they are going to have.   It is important to make it clear at the beginning that you will field questions at the end of your presentation.   You may even write that on an introductory slide for emphasis.   If you are able to get through the presentation and answer all the basic questions, they will be more likely to perceive you and your pitch deck as competent.

Strike While the Iron is Hot – In other words, ask for what you want!  Make it clear what you are looking for and what the next steps are.   Human attention spans are short, and we’re all overloaded with information these days.  Don’t make potential investors or other pitch deck audience guess what it is you are looking for from them or what they need to do.   Even if they aren’t prepared to commit at that meeting, you will be able to gauge their interest or open up the conversation to address any of their concerns.  Either way, it helps moves things along.

Sales psychology plays a big role in a successful pitch deck.  You can certainly incorporate these tactics on your own but, professional business plan writers do this for a living.  They are often able to do this with far more success than a business plan or Professional Pitch Deck writing novice.  After all, part of being a successful business owner is effectively managing your time, knowing what you don’t know, and asking for help where and when you need it.   This is one area that is well worth seeking outside expertise.

Professional Business Plan Writers Share Their 5 Top Tips for a Winning Pitch Deck

A pitch deck is a powerful opportunity to get relevant parties interested in your business plan.   You may use the pitch deck to attract potential investors, funders, partners, team members and others.   Professional Business Plan Writers have seen the best and worst of these slide presentations.  These are some of their top tips for producing a compelling, successful pitch deck.

1. Tell a Story

Your pitch deck is not simply a summary of your business plan.  It should act as a teaser to get people interested in the full business plan.  This is one of the main issues professional business plan writers see with a Pitch Deck.  They often become a point by point summary, instead of weaving together the elements of the business plan to tell the story of the business proposition to capture interest.

2. Keep it Short

Your pitch deck should be no longer than 15 slides and the presentation should take no more than 15-30 minutes, or a minute or two per slide.  In fact, many professional Business Plan Writers subscribe to famous marketing specialist Guy Kawasaki’s 10/20/30 approach.  Although it also deals with font size – no less than 30 point font – he suggests no more than 10 slides and a 20 minute presentation time.  The length should be somewhere within this ballpark.  If you can’t explain your business concept that concisely, you’re not ready to present it in pitch deck format to outside parties yet. 

3. Standalone Deck

Your pitch deck should be able to stand on its own.  The best professional Business Plan writers will tell you that your deck should be able to convey your business plan and concept without you being there to present it.   Many times, your audience will request to see the pitch deck ahead of time, or will want to review the deck prior to agreeing to a meeting.   Make sure your deck can do the talking without you.

4. Ask for the Money

This seems obvious but, professional business plan writers consistently see entrepreneurs forgetting to actually make the ask in their pitch deck.   What do you want?   The entire purpose of the pitch deck is to get your potential lender, investor, partner, etc. on board.   Make it clear what you are expecting from your audience and don’t be afraid to explicitly ask for it!

5. Share as a PDF

Sending a pitch deck and having it appear differently than you intended can make a big difference to how it’s perceived.  Professional business plan writers recommend you lock in fonts, formatting, images and other elements by sharing your Pitch Deck in a PDF format.  That way, regardless what device is being used to view your deck, it is seen by your audience in the way you intended it.

In the end, you want to keep the pitch deck simple and remember its purpose.  Your business plan is your opportunity to cover every single detail and answer all foreseeable questions.  Your pitch deck on the other hand is simply the avenue to piquing the interest of your audience.   Think of it this way: your pitch deck is to your business plan what a trailer is to a movie.   If you follow this mindset and apply the tips above from Professional Business Plan Writers, you will be well on your way to creating a winning pitch deck.

Your Franchise Business Plan Pitch Deck Should Include These 4 Things

When most people hear the term Pitch Deck, they often think of investor meetings. However, there are multiple scenarios under which you may want a pitch deck.  There also many types of business plans which will require or benefit from a pitch deck and a franchise business plan is no exception.

It is almost always recommended to consult Business Plan Writers to manage your business plan and pitch deck needs.   However, if you plan to create these yourself or work with a professional, these are the aspects it should absolutely be included in your Franchise Business Plan pitch deck.

1. Demonstration of Problem Solved – Regardless of the year, people still tend to think of pitch decks as slide shows.  While that is still true to an extent, more than ever audiences want more engaging or interactive content.  One way to do this is with integrated video clips.  Did you video record your customer panel during market research?  Can you take videos of random potential customers in the field trying your product or service?   Sometimes it is not enough to tell your audience that you have a good idea, you need to let them see that with their own eyes.

2. Visual Appeal – A pitch deck to accompany your franchise business plan must be visually appealing.   The franchise business plan itself may be 20-40 pages of texts and numbers.   That can quickly become monotonous to look at, especially for lenders and investors that see business plans regularly.   How you format the information, how it is synthesized, and where you include graphs, charts and stock photos in the pitch deck can make a big difference in whether or not people are hooked enough to review your entire business plan.   Make sure it entices the intended audience.

3. Concise Visuals – Not only should your plan visually make people want to look at it, your visuals need to be relevant and serve a purpose.  Each slide, page, or clip is like prime real estate and you need to take advantage accordingly.  It is important to keep your pitch deck brief while still presenting all the relevant information that will be most important and hook the viewer.  This means simplifying complex information in as condensed a format as possible while ensuring it still makes sense.

4. Understandable Financials – Part of the goal and purpose of the visuals is to present the financials in a way that makes sense to people.  If you are presenting to someone who has a numbers background, they will dive into details and any information presented with joy.  However, a great deal of your potential audience is likely to look at numbers as a necessary evil.  The numbers need to make sense to everyone.   They need be presented in charts, graphs and other ways that quickly organize and make sense of the information and keep people interested in your overall pitch deck presentation.

In the end, the pitch deck is all about bringing your franchise business plan to life in an attractive and engaging way that hooks your audience.   In many cases, your Pitch Deck is the one and only chance you have of getting your foot in the door and getting your full Franchise Business Plan reviewed by potential lenders, investors, partners, and other audiences.   Incorporating the elements above will help ensure your pitch deck stands out and captures the attention of your potential stakeholders.

Why to Trust Your Pitch Deck to Professional Business Plan Writers

Whether you choose to have Professional Business Plan Writers write your business plan or not, you should definitely consider the option when creating a pitch deck.  A Pitch Deck is an abbreviated version of your business plan, typically presented in a visual-appealing, slide based format.  It is used to present information in a highly engaging way and to encourage people to want to dig deeper into your full plan.  Because of the nature and purpose of the pitch deck, it needs to be the best representation of your business plan possible.  There are many reasons why professional Business Plan Writers are better suited for this than trying to do it yourself of having it done in-house.

Expertise

You may be the expert about your business but, professional business plan writers are experts on how to present that information.   Specifically, for the pitch deck, they know how to make sure it’s visually appealing, attention grabbing and gives the audience just enough information to encourage them to look further into your business and read the full plan.  Professional Business Plan Writers do this for a living, and they have the skills and insight to understand how to balance presenting pertinent information while making it engaging and easy to understand.

Objectivity

You know the details of your business plan and your business.  However, that’s likely a great deal of information.  Professional business plan writers know what your audience really needs to know.  When you are intimately involved with your business, you tend to think everything is important and impressive.  Regarding outside parties, however, that usually is not the case.  An expert, objective set of eyes is better equipped to discern what your audience will truly be interested in, what they really need to know, and how to present it in a short format that makes them want to pay attention and keeps their interest.

Audience

Part of the expertise professional Business Plan Writers possess is understanding exactly how to appeal to your specific audience.   You may need a pitch deck for a potential investor, partner, co-founder, or even customers.  Yet all these audiences will be most interested in different parts of the plan and certain points of information.  The professionals truly understand all these different audiences, as well as your business plan.  They are better equipped to present a fully tailored plan made for the right audience.  This aspect alone is enough to make or break a presentation. The best presentation in the world won’t matter if you aren’t giving your audience what they truly want. This applies to nearly everything even beyond pitch decks.

The most effective way to achieve your goals is to trust both your Professional Pitch Deck and business plan to professional business plan writers. However, if you’re only going to have one component handled by a professional, it should be your pitch deck. We all know the importance of first impressions.  Your Pitch Deck is the first impression of your business that very key people and potential stakeholders will see.  Make sure it makes the best impression possible by hiring a professional!