Your Franchise Business Plan Pitch Deck Should Include These 4 Things

When most people hear the term Pitch Deck, they often think of investor meetings. However, there are multiple scenarios under which you may want a pitch deck.  There also many types of business plans which will require or benefit from a pitch deck and a franchise business plan is no exception.

It is almost always recommended to consult Business Plan Writers to manage your business plan and pitch deck needs.   However, if you plan to create these yourself or work with a professional, these are the aspects it should absolutely be included in your Franchise Business Plan pitch deck.

1. Demonstration of Problem Solved – Regardless of the year, people still tend to think of pitch decks as slide shows.  While that is still true to an extent, more than ever audiences want more engaging or interactive content.  One way to do this is with integrated video clips.  Did you video record your customer panel during market research?  Can you take videos of random potential customers in the field trying your product or service?   Sometimes it is not enough to tell your audience that you have a good idea, you need to let them see that with their own eyes.

2. Visual Appeal – A pitch deck to accompany your franchise business plan must be visually appealing.   The franchise business plan itself may be 20-40 pages of texts and numbers.   That can quickly become monotonous to look at, especially for lenders and investors that see business plans regularly.   How you format the information, how it is synthesized, and where you include graphs, charts and stock photos in the pitch deck can make a big difference in whether or not people are hooked enough to review your entire business plan.   Make sure it entices the intended audience.

3. Concise Visuals – Not only should your plan visually make people want to look at it, your visuals need to be relevant and serve a purpose.  Each slide, page, or clip is like prime real estate and you need to take advantage accordingly.  It is important to keep your pitch deck brief while still presenting all the relevant information that will be most important and hook the viewer.  This means simplifying complex information in as condensed a format as possible while ensuring it still makes sense.

4. Understandable Financials – Part of the goal and purpose of the visuals is to present the financials in a way that makes sense to people.  If you are presenting to someone who has a numbers background, they will dive into details and any information presented with joy.  However, a great deal of your potential audience is likely to look at numbers as a necessary evil.  The numbers need to make sense to everyone.   They need be presented in charts, graphs and other ways that quickly organize and make sense of the information and keep people interested in your overall pitch deck presentation.

In the end, the pitch deck is all about bringing your franchise business plan to life in an attractive and engaging way that hooks your audience.   In many cases, your Pitch Deck is the one and only chance you have of getting your foot in the door and getting your full Franchise Business Plan reviewed by potential lenders, investors, partners, and other audiences.   Incorporating the elements above will help ensure your pitch deck stands out and captures the attention of your potential stakeholders.