How Professional Business Plan Writers Use Sales Psychology to Create a Successful Pitch Deck

While your business plan will be lengthy, detailed, and possibly even a little dry, your Pitch Deck should be the opposite.   There is a great deal of sales psychology that professional business plan writers will implement when writing your pitch deck.  These methods help keep your audience captivated, elicit an emotional response, and entice them to invest.

Incorporating Story Telling – Everyone likes a good story and Professional Business Plan Writers know this.  That is why they will weave together your pitch deck into a captivating, cohesive story not merely a collection of informational slides.  This can be difficult to do in such a short format but, the right writer will strike the right balance between keeping it short and telling the story of your business.

Early Emotional Appeal – One thing that professional Business Plan Writers understand is that most of the time, whether they realize it or not, people make decisions based on emotions, not logic.   That is why they will appeal early, often in the first slide, to the audience’s emotion in some way.  One way to do this is on the title slide.   You should have one line that introduces the business but, instead of stating what the business does, go for the gut by explaining WHY the business does what it does.

Present in a Logical Order – Part of why storytelling is so effective is because if gives the human brain something it craves: logic.  Our brains are constantly classifying, categorizing, and filtering information.   We have a strong, inherent mental need to make sense of the world around us.   This is why when professional Business Plan writers create a pitch deck presentation, they make sure it flows and give cues as to what you’re talking about next and why.   It leaves the audience’s brain with a feeling of satisfaction.   This helps ensure that their attention stays on your presentation instead of them trying to figure out what you’re talking about or why you’re talking about it.

Proactively Answering Questions – Every potential investor is different but, in most cases, you can predict the questions they are going to have.   It is important to make it clear at the beginning that you will field questions at the end of your presentation.   You may even write that on an introductory slide for emphasis.   If you are able to get through the presentation and answer all the basic questions, they will be more likely to perceive you and your pitch deck as competent.

Strike While the Iron is Hot – In other words, ask for what you want!  Make it clear what you are looking for and what the next steps are.   Human attention spans are short, and we’re all overloaded with information these days.  Don’t make potential investors or other pitch deck audience guess what it is you are looking for from them or what they need to do.   Even if they aren’t prepared to commit at that meeting, you will be able to gauge their interest or open up the conversation to address any of their concerns.  Either way, it helps moves things along.

Sales psychology plays a big role in a successful pitch deck.  You can certainly incorporate these tactics on your own but, professional business plan writers do this for a living.  They are often able to do this with far more success than a business plan or Professional Pitch Deck writing novice.  After all, part of being a successful business owner is effectively managing your time, knowing what you don’t know, and asking for help where and when you need it.   This is one area that is well worth seeking outside expertise.