Sunday 14 June 2020

4 Reasons Business Plan Writers Recommend a Master Franchise Business Plan























Business plan writers who regularly work with franchisees and franchisors often recommend a master franchise business plan.   A franchisor may need a business plan to attract investors or apply for funding to expand their business into a franchise.  They will likely have a different franchise business plan version to attract potential franchisees.  A master Franchise Business Plan will likely be similar to and based off of other business plan versions but, serves a different purpose.

A master franchise business plan is intended to be a business plan template for your franchisees.   When it comes to a franchise, each location, and therefor plan, will be different but, there are many elements that will remain the same.  Not all franchises provide this but, business plan writers recommend it for four main reasons.

1.       Eliminates Confusion – When the information is provided by you, the franchisor, in a standard format, you know that it is further solidifying the business model and concept to the franchisee.  It answers questions for them that they may not have even realized that had and clarifies a number of vital business components.  Business Plan Writers also note that a master franchise business plan gives franchisees confidence at a very early stage, setting the relationship off on the right foot.

2.       Brand Consistency – The master franchise business plan also works to increase brand buy-in from the very beginning.  When your franchisee gets hands on with their business plan, the more they see the business, the more they will internalize the brand.   They will begin talking about the business, even if just to friends and family, at an early stage.   How well they understand the brand and the business early on will have an impact on how the represent the brand in the future.   This ensures they are representing the brand the way you’d like.

3.       Increase Franchisee Pool – Many potential franchisees will not be able to finance a franchise purchase out of pocket.  They will often seek outside funders in the form of investors, partners, or lenders.  A professional franchise business template goes a long way to contributing to their chances of success.  The more potential franchisees are able to purchase a franchise, the faster your franchise will grow.

4.       Keep Franchisees Focused – When starting a new business, even if it’s a franchise, there are a million things to think about.  You may offer a checklist as part of your startup documents but, something about putting together a Business Plan makes it seem more real.  It also gives a franchisee a greater sense of ownership.  Business plan writers observe that the master franchise business plan helps franchisees stay focused on what they need to be concerned with most and helps them solidify in their own minds the role of the franchisor.

There is no rule that says you have to provide a master franchise business plan.   However, it can be an incredibly valuable tool that helps your franchisees succeed.  Ultimately, their success is your success.  Business plan writers see a number of franchises every year and there are several things that set the successful ones apart, the master Franchise Business Plan is often one of those factors.

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