Why you’re Business Plan Writer Thinks You Should Have a Pitch Deck (Even if it’s Not Expected)

Pitch decks are standard when approaching investors.  However, your Business Plan Writer will likely tell you that the pitch deck is one of the most powerful tools in your business tool box.   The process of writing the business plan is incredibly important for challenging and supporting your business model.  The pitch deck, however, can be an unsung hero in the business process.   You’ll have a number of audiences that may not be accustomed to viewing pitch decks but, they are often recommended as the first thing you show someone.  Whether your audience asks or expects a Pitch Deck, there are tremendous benefits to creating and presenting one.

Grabs Attention – Put a business plan in front of most people and they are going to daze off or maybe even fall asleep.  Even if you happen to put it in front of people that are accustomed to looking at business plans, like potential lenders, they see so many they are often underwhelmed.   In either case, a business plan writer knows the positive effects a pitch deck can have on capturing attention, regardless your audience.

Attention Spans Are Short – It’s not just a matter of grabbing attention but, keeping it. Thanks to our trusty smart phones, other technology, and a growing library of content in every format imaginable, attention spans seem to be at an all-time low.  Some people are just not going to read your entire business plan.  A pitch deck, however, is presented in a way that is similar to popular content.  Not only is it short and to the point, there are visual elements.  If your Business Plan writer gets is really ahead of the curve, it may even have multi-media or interactive elements.  Regardless, the pitch deck serves the purpose of being able to overview your entire business concept while you still have their attention.  If you’re really lucky, this will lead to your full plan being read.

Ensure You Understand – There’s a popular saying about how if you can’t explain something to a child you don’t fully understand it yourself.   Not to say your audience are children but, if you can’t explain your business plan in the brief, simplified format expected of a pitch deck, you need to spend more time with it.  One business plan writer suggested that you imagine your pitch deck as “the elevator pitch for your entire business”.  If you can refine and call out the most important aspects and elements, you are ready to present your Pitch Deck or full business plan to the world!

Aligns with How People Learn – Things often make more sense if you know what to expect.  Think back to textbooks and imagine the outline at the beginning of a chapter.  It helps you prepare for what you will be learning and gives you a primer on how everything will tie together.  Many people are “big picture” learners as well.  Falling right in line with this business plan writer piece of advice, is that these types of people have a tendency to let their mind wander if they can’t anticipate how everything connects.  Think of it this way, your pitch deck presents a simplified concept, then your business plan builds on that knowledge.

It would seem like many a skilled and wise Business Plan Writer know the power of the pitch deck.   Incorporating it into your presentation, regardless the audience, can do wonders for forging the important business relationships you will need to be a success.