According to notable Harvard professor Gerald Zaltman, 95% of purchasing decisions are subconscious. This applies to whether someone is purchasing a toothbrush or investing in a business. Investors are constantly seeing new investment opportunities. The most common way to introduce your business to a potential investor is through a pitch deck. As with any other form of a sales pitch, approaching a Pitch Deck with sales psychology in mind can go a long way to ensuring your business stands out from the rest.
Read More How to Formulate Your Pitch Deck with Sales Psychology in Mind
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