Can you apply for a Bank Loan with a Pitch Deck? Business Plan vs. Pitch Deck

 

When applying for a loan, it makes sense to present detailed documentation about your business, including all of its most important (financial) aspects of course. The purpose of these documents is to show your business’s prospects of repaying your debt. So it is understandable to submit the most thorough bank loan business plan you can formulate. However, you may be surprised to know that you can apply for a bank loan with a Pitch Deck just as well.

Namely, because loan officers can be overwhelmed with dozens of lengthy applications, having something compact that conveys the most important information will immediately stand out in the sea of Bank Business Plan pages. So here are some pros and cons, to help you choose the best application format.

Business plan - a comprehensive description

Business plans are a necessity for operating any business. Besides providing great guidelines that can help you make better business decisions, they are a detailed description of your business as well. This makes them extremely beneficial, especially if you wish to apply for a bank loan.

Bank loan business plans include your business’s past, present and even future finances, in addition to everything else that will convince loan officers just how successful your business is, and more importantly, will be. Lenders will be looking for all of the factors that show your business will keep producing a steady revenue: how it is organized, how it is operating, how skilled your personnel is, and how responsible you are with your finances.

• Dangers of TL;DR

Like mentioned before, keep in mind that long bank loan Business Plan can be an immense strain to the reader. Being bombarded with information can be tiresome, therefore, submitting lengthy documents can backfire on you. Loan officers can get lost in the array of data you have to offer about your business. The goal is not to make them yawn and want to skip to the next page (or worse - next business plan), but to keep them engaged and interested instead.

Pitch deck - when less is more

Applying for a loan with a mere presentation can seem unorthodox, but it surely has it’s benefits. Because you will be limited to a few slides, you will be forced to put only the most crucial information in them. Stripping your business to its bare bones will instantly show loan officers exactly what they are looking for. Skipping all the formalities, and getting straight to the point is surely a great way to grab someone’s attention. But not only that, having a limited number of slides will also force you to get creative, and find the best way to present your business’s heart and soul, leaving a lasting impression on your audience.

• Sometimes, less is just less

Making an attention grabbing Pitch Deck is definitely not as easy as it looks, because what seems to be its strength can also be its weakness. Since pitch decks are limited to only a few slides, you really need to make an impactful presentation, or things can easily go sour. You have a small window of opportunity to impress your audience, so make sure every slide counts and think carefully about how you will present your information to them.

Both Bank Business Plans and pitch decks have their good and bad qualities. When it comes to the battle of the formats there is just not a clear winner. But knowing all of the benefits and downfalls can definitely help you make the best decision. It all comes down to the individual case, so think long and hard what is best suited for you and your business. In either case, make sure your chosen format addresses a loan officers main concern: whether or not you’ll be able to repay your loan!

5 Common Market Research Mistakes when Writing a Bank Loan Business Plan

 

Market research is an important component for any business plan, but that can especially be said for a Bank Business Plan. Getting a bank loan is not easy, there are many requirements for getting a loan approved, one of them being a well composed business plan based on solid research. With such a huge emphasis on the research, it is important to do it right, so here are some common mistakes to avoid.

Not using all available information sources

The first step of any research is to gather all of the available and relevant information. In case of Market Research, this is done through surveys, questionnaires, test groups and interviews; in other words, data is collected directly from the customers themselves. This type of information would be considered primary data, and many make the mistake of using it as their only resource.

However, there is another way of collecting information, which is through secondary research. This includes all of the data and research collected and done prior to your own, such as news articles, government census, industry reports, studies, etc.

Overlooking the competition

Focusing on your brand is great, but you are not operating in a vacuum. There are other companies climbing the ladder of success, and you do not want to be at the bottom of it. Therefore, gather as much information as you can on your competition, so you can see how you are positioned on the market and how you can improve.

How you compare to your competition is an indicator of your business’s potential success. This is crucial information for loan officers, since it will give them an idea of your business’s value in the marketer and ability to repay your debt.

Thinking the market does not change

If you need market research for a bank business plan, don’t dust off your old research and use it again for a new document. The market is constantly changing and your Bank Business Plan will not benefit from outdated research. Doing regular research and keeping an eye on the market will show loan officers you are aware of any new market trends and are able to overcome or create opportunities from changes. This is valuable information for getting a loan approved since it shows you will be able to adjust to the market and keep producing a steady revenue.

Cherry picking information

The reason you are conducting market research may be for your bank business plan, with an overall goal to get a loan approved, but that should not be your research objective. The desire to make an impeccable business plan, can make people cherry pick information for their research, sometimes without even realizing it. The result of this may be a seemingly bulletproof business plan, but in reality it is flawed.

Therefore, you need to have a scientific approach to your research, which means that it needs to be:

systematic - following a clear plan and path; using good methods and research techniques

and objective - not being biased in your research is crucial. If you only make it your goal to get approved for a loan, you might lose your perspective. Your objective with market research is to present reality as it is.

Presenting an unreadable paper

Do not oversaturate your findings with charts and graphs. By all means, use them, you need to after all, but know that you should tell a story. Your research should be easy to follow, read and understand. Knowing how to present your findings is crucial. And keep in mind that your readers may not be as knowledgeable of your industry as you may think, so avoid using industry jargon as well.

The scope of market research can be intense, which leaves a lot of room for mistakes. So, avoid the mistakes others make and base your bank business plan on the most accurate research you can do. If you find the Market Research portion of business planning difficult, consult experts that can do it for you. This will mitigate the chance of being biased in your findings as well.

How to do Financial Modeling for a Pitch Deck

 

Financial Modeling may be the deciding factor in gaining investment for your business. It is certainly what investors are the most interested in when you are pitching your business idea to them. That is why having an outstanding pitch deck is so important. But, fitting your financial model on a few slides can be a challenge, so here is the best way to do it.

Financial modeling in 4 simple steps

Before you even make your Pitch Deck, first make sure your financial model is complete and accurate. It is a number crunching process, but to make the whole experience a bit easier, it can be broken down into four steps:

1. Collecting data - Start by gathering all of the necessary information you can find. Look into your business’s history in sales, get data from doing market research, anything and everything you can get your hands on. The more the better.

2. Making assumptions - After getting every piece of information you can find, proceed by making a list of assumptions. This step should be taken very seriously, since the rest of the model will be based on it.

3. Forecast the 3 statement model

The three statement model consists of income statement, cash flow statement and balance sheet.

4. Income statement will show your income and expenses for a certain period.

5. Cash flow statement shows how much money is entering and leaving your business, or how much money your business has at hand for a specific time frame.

6. Balance sheet shows how much your business owns in assets, liabilities and shareholder’s equities for a given period.

7. Risk assessment and sensitivity analysis - financial modeling is not complete without testing your model first. By doing assessments and analysis you are checking for any discrepancies in your model, checking to see if it will hold up, and understanding where you may fall within a realistic range.

Organizing your financial model on slides

After you’re done with financial modeling, the next challenge is trying to figure out how to present it in your Pitch Deck. This is by no means an easy task, and there are a few things to consider:

• Consider the number of slides

The whole pitch deck should not contain too many slides. Opinions on the slide number can vary. Some say no more than about 20 slides are necessary, but recently the trend is to keep your presentation down to only 10 slides. Keep in mind that only a fraction of those will be intended for your business’s finances, so your financial model may take up only about one or two slides.

• Consider the visuals

Having only a couple of slides for your financial model will force you to get creative when presenting your numbers. The best way is to use visuals to convey information such as graphs and charts. But think about their design as well. It is not just about having an aesthetically pleasing slide, but it should be easy to read. Think about using adequate font and font size, and do not forget about having enough negative space, meaning do not cram your slide with too much text and visuals.

Preparing a presentation is not easy, especially if you have a lot of material to work with. A challenge with pitch decks has always been how to present all of your business’s aspects in a limited number of slides, and having to incorporate Financial Modeling into them does not make things easier. Luckily, using the aid of compelling visuals will get the job done every time.

2 Key Elements of Financial Modeling for a Bank Loan Business Plan

 

Just like for financial projections, you need to base your financial model for a bank loan business plan on the three statement model, which consists of the income statement, balance sheet and cash flow. Alongside with the three statement model, making assumptions is the key for Financial Modeling . While there are many other elements of financial modeling, maybe none are more important than these two.

• Making assumptions

Assumptions are the foundation of financial modeling. So dedicate some time to considering them and committing them to paper. You will need to have a wide scope of assumptions from best to worst case scenarios in order to make a proper financial model for your Bank Business Plan . Brainstorm all of the possible outcomes you can imagine.

Making correct assumptions about the future financial state of your business is important for constructing the most optimal financial model. Therefore, before you start making your assumptions, collect all of the information you can find. Go through your own company records, conduct market research, search through public archives. The more information you can find the more accurate your assumptions will be.

While the future is hard to guess, preparing for a multitude of different outcomes based on facts will benefit you in making the best bank loan business plan.

• The three statement model

After making a list of assumptions, continue your financial modeling by forecasting your three statement model.

• Income statement

A forecasted income statement will predict your business future revenue. By comparing all of your revenue and gains to the total of your expenses, they show if your business will be able to make a profit or will be at a loss. This will be one of the most important things to present in your bank loan Business Plan . You will need to provide loan officers with proof that you'll be able to repay your debt, and an income statement is the way to do it. Managing a steady income is one of the things loan officers are expecting from your business.

• Balance sheet

Loan officers take careful consideration when choosing the right candidate for a loan. Banks do not take risks, and always do risk assessments. But even if candidates have good credit scores they still need to show what they have to offer as collateral. Collateral is usually in the form of assets that can be seized in event your business fails and you are not able to repay your loan.

This is why balance sheets are useful when doing your Financial Modeling. They show your business’s assets, shareholder equity and liability. For this reason, a balance sheet shows loan officers proof your business is financially stable and reliable, as well as

what you have to offer as collateral.

• Cash flow

Cash flow calculates the difference between inflow and outflow of money. This will show you how much money you will have on hand at any given moment. It compares all of the revenue you make from sales and all possible expenses you will have. Making sure you do not run out of money before you pay your loan fees is not only the key to running a stable business but also a requirement for getting a bank loan.

Financial modeling is a long number crunching process that has many elements and steps to it. But if you are making a financial model for a Bank Business Plan, pay extra attention to the assumptions you make and the three statement model, which are the key elements to getting a loan for your business.

How to Start Market Research for a Business Plan

You are already busy with writing your business plan, you got the executive summary done, you have written your business description, and now you have to do Market Research, except you do not know where to begin. Do not worry, the key is to make a good plan, and you’ll be all set to go. You will see that with good preparation and a well formulated execution plan, your research will be done with ease. So here are a few things to help get you started.

Determine the purpose of your research

To start your market research, the very first thing you need to do is determine its purpose. Why exactly do you need it for? Well, since you need it for your business plan, the bigger question is what do you need your Business Plan for? Is it for managing your internal or external business operations?

The purpose of your research will determine its scope, whether it be for managing your business or gaining investments. If you are looking to gain investments you will need to do as detailed research as possible to convince investors you are familiar with the market. You are more likely to get investments if you show that you are making well informed decisions that will result in a successful business.

Make a strategy

After deciding the purpose of your research, it is time to make a plan. Having a well formulated strategy is winning half the battle. You simply cannot proceed with your market research without having set up a straightforward and clear path to follow. This means knowing exactly what questions you need answering, what type of research to conduct, who is your target demographic and where to get your information from.

• Choose the type of research

There are many types of Market Research for you to choose from, the most common ones being surveys, interviews, focus groups and observation. Consider your budget when making your decision, as some of these can be costly and time consuming. And of course, no matter the type of research you chose, prepare well for it. For example, think long and hard what questions you will be asking your customers in the interviews or surveys.

• Create your customer personas

Find out who your customers are. For the benefit of your business plan you will need to know your target customers. Who is buying your products/services and why? What is driving their spending? What is their age group, gender, income, education level ect. Knowing all of this will help you make adjustments and set the right price for your products and services, or even help you predict future sales.

• Choose your source of information

Collecting information directly from your customers is not the only way to learn about the market. Conducting interviews and getting first hand information from your customers would be considered primary information. On the other hand, secondary information is all of the data from public resources like libraries, government agencies, industry associations ets. The plus side of secondary information is that it is readily available and free, and very detailed specific information can be purchased from other sources as well.

Market research is definitely no walk in the park, there is a lot of work involved in gathering information and analysing it. You also have a lot to consider before you even begin your research. But if you have a good start the rest will fall into place. With a well conducted market research for your Business Plan, you will be one step closer to achieving your goals. 

3 Key Elements of Financial Projections for a Bank Loan Business Plan

 

Bank loan business plans center around your business’s finances. They are all about proving to lenders that you have been running a successful business in the past, but more importantly, they will want to know if you can keep it up. Enter Financial Projections, a window into the future of your business’s finances. They can predict success or failure, therefore it is important to try and make the most accurate forecasts, especially if you are trying to get a loan. To break them down, there are three key components of financial projections.

• Pro forma income statement

Pro forma income statements predict your future revenue, and they are the biggest portion of your financial projection. They include all of your operating expenses, taxes and show your earnings for a specific time period. So in order to project income statements you will need to make assumptions about potential sales. For that, you will need to look back into your history in sales and/or conduct market research. This part of the financial forecast is extremely important in your Bank Business Plan, because it shows your business will be able to generate enough income to repay your debt.

• Cash flow

Cash flows represent money movement, more precisely the amount of money going in and out of your business for a certain period of time. They consist of two parts:

• Cash inflow (revenue) - all the money accumulated through sales
• Cash outflow (cash disbursements) - all of the expenses your business has

Cash inflow and outflow are later compared to calculate money surplus or deficit. Cash flows are necessary for financial forecasting and bank loan business plans because they can predict future money movement in your company and can be used to calculate your credit risk. They show the lenders just how responsible you will be with your business’s finances and if you will have enough money on hand to repay your loan.

• Pro forma balance sheet

Pro forma balance sheets present a total estimate of your business’s net worth including assets, liability and equity. In order to make a good balance sheet you will need to gather data, the further back the better. It is generally recommended to collect at least two years of your business’s financial history. A pro forma balance sheet predicts what business will own and owe, which determines if you are a suitable candidate for a loan. Because banks do not tend to take big risks, having something to offer as collateral helps minimize that risk and show that there is a safety net in case your business fails or you otherwise default on your loan. It is important to note that a pro forma balance sheet has to match your income statement and cash flow, any inconsistencies will deter loan officers from approving your loan.

In the end keep in mind...

Pro forma income statements, balance sheets and cash flow are all necessary parts of financial projections. But because they are all based on assumptions it would be beneficial to make several different projections. Collecting all of your business’s financial data helps, but a good financial forecast will take into account other factors as well, such as market trends and currents, or unexpected costs and losses. That is why usually more than one forecast is included in bank loan business plans, ranging from the most optimistic to the most pessimistic scenarios.

Bank Business Plans are written with a purpose of getting a loan approved. Therefore, they rely heavily on the most accurate and detailed financial projections. If made properly, they can show your business will produce a steady revenue, and you'll be able to repay your debt.

Tips from Professional Business Plan Writers on How to Present a Pitch Deck

 

So, you would like to present your business to an investor. You will likely contact a Professional Business Plan Writer to compose a business plan for you. But what if a business plan is not your first choice? There is a document that is made just for presenting - a pitch deck.

A pitch deck is a visually oriented brief presentation, that overviews your business plan. The most common way of using a pitch deck is in a face – to face meetings with potential investors.

But, having an adequate document does not mean your business journey is over. There is one crucial thing when you are presenting a Pitch Deck – the way you present it.

Here are professional business plan writers’ tips on how to present a pitch deck.

Have a Strong Beginning

Potential investors are busy people who have seen hundreds or thousands of presentations. Likely, the investors will not even pay attention to your presentation if you do not captivate their attention right from the start. There are many ways on how you can grab their attention:

- Personal story

Everyone loves to hear a good business story, and that definitely includes potential investors. Talk about your business journey, how it all started and your ideas in order to form that emotional connection with the audience, in this case, investors

- Imagination

Ask them to imagine a what-if situation, or to think of something that relates to their personal lives, etc.

- Tell a joke

You do not need to be a professional stand-up comedian to crack the investors up and use a joke as your ice breaker. However, if you go this route, make sure to test this out on a few different types of audiences first to make sure it will land.

Maintain Eye Contact

Not only professional business writers but everyone who communicates and has a conversation with someone should pay attention to eye contact. Maintaining eye contact makes you seem confident, and respectful towards your audience.

Professional Business Plan Writers suggest that the easiest way to maintain eye contact during your pitch deck presentation is to find a fixed point in the room. In this case, you should choose a wall behind your audience, so that it may seem that you are looking directly towards them.

Do your Homework

Come prepared. Know your numbers and metrics. It can speak louder than words. To make your pitch deck presentation successful, it is crucial to know your numbers by heart and be prepared to answer any questions that may come up.

Speak freely, but clearly

Avoid reading your presentation from your slides or a piece of paper. Know your text. If you are not that confident about how you will present your pitch deck, have a few note cards but try not to read directly from them so your presentation still feels fluid.

Look out for filler words

We all have used – “um”, “uh”, “er”, “like”, “ah”, when talking, without even realizing that we do it. Try not to use them at all while presenting your pitch deck.

You will sound more professional, trust us. Our professional business plan writers advise you to slow down and make shorter sentences when talking. It will reduce the usage of filler words.

How you present your pitch deck is equally important as the document alone. Implement these tips from professional business plan writers, and you will present your pitch deck successfully.

To present a Pitch Deck, you need to have one. Find experts, like those in the Advisory division at Joorney Business Plans, who will not only write and design your deck but are also willing to give you tips for an effective presentation!

6 Types of Financial Modeling in a Bank Loan Business Plan

 

Financial modeling to a bank loan business plan is like milk to cookies. When applying for a bank loan you need a bank loan business plan, and your document needs to contain financial projections which can only be created through Financial Modeling. It is a crucial section of any business plan.

Financial modeling is like a built-in spreadsheet tool created in MS Excel, that forecasts a future financial performance of a business.

There are more than a few types of financial modeling.

Here are 6 types of financial modeling for a Bank Business Plan or other business plans and documents you may need.

Three – Statement Model

This is the fundamental financial model. As the name says for itself, there are 3 linked statements with formulas in MS Excel. These three statements are:

- Income statement

- Balance sheet

- Cash flow

To link these three statements, you need to have strong accounting, finance, and Excel expertise.

Discounted Cash Flow (DCF) Model

This model builds on the previous three statements (income statement, balance sheet, and cash flow). Discounted cash flow model estimates the value of your business. DCF model takes cash flows from these three statements, and with the XNPV function in MS Excel, discounts them back to today at the company’s Weighted Average Cost of Capital.

Merger Model (M&A)

M&A is a more advanced financial model. This model represents the final result of combining two companies into one through an M&A process. A new consolidated entity forms under a mutual agreement between these two companies.

The merger model occurs when one side proposes to offer cash or shares to merge with the other company.

We often use this model in investment banking and corporate development.

Initial Public (IPO) Model

We use this model in investment banking and corporate development to value a private business before going public. The initial public model compares equivalent company analysis and assumpts how much investors will pay for a specific company.

Leveraged Buyout (LBO) Model

This model evaluates a leveraged buyout transaction. LBO is the purchase of a company that is funded by using a great amount of debt. With the cash flow of the company, the company can pay down that debt. The exit cash flow of the company, exit multiple, and the paid-off amount determines the total return achieved by the investors in an LBO. This is an advanced form of financial modeling that requires strong financial skills.

Sum of the Parts Model

You build this type of model by taking different DCF models and linking them together. Any further components of the business that are not complementary for a DCF analysis will be added to that value of the business. For example, if you add segment A, segment B, and segment C of the business, you will get the total company value. Before the modeling, you need to determine the business segment and the valuation for each segment.

We still can not predict the future, but financial modeling can help predict the future of your business. These 6 types of financial modeling can help you compose a successful Bank Business Plan for your needs. If done well, your chance of bank loan approval will increase.

Not all of these models may be needed specifically for your bank loan business plan but, understanding them and being able to include them when appropriate will enhance any document.

But, if you are not familiar with accounting, finance, and Excel, business experts at companies like Joorney can help create perfect Financial Modeling for your company’s needs.

4 Questions to Answer when doing Market Research for a Bank Loan Business Plan

It is well known that Market Research is vital for any business. By doing market research, you will understand who your customers and competitors are, as well as the demand for the product/service you provide. A lack of funds when establishing a business may slow up your entrepreneur journey. One of the best ways to increase your business efficiency is to apply for a bank loan by composing a successful business plan.

Here are the 4 questions you need to know the answers to when doing market research for a Bank Business Plan.

What is the purpose of the research?

When doing any type of research for a bank loan business plan, first, you need to establish your purpose. What is the reason behind the market research? Is it to analyze past mistakes, problems, or successes? Or to establish who your customers are? Or, do you have other reasons?

Before even starting your research, determine the purpose.

What is the outlook of your industry?

Now, you have established the purpose of your Market Research, what is next? Summarize the state of your industry.

Determine the direction your industry is heading, and be sure to have reliable data from trusted sources to support your conclusion.

Your bank loan is more likely to be approved if you do your homework on the industry of your business.

Who are your target customers?

After acknowledging the outlook of your industry, focus on your customers.

This is an important segment of market research for a bank loan Business Plan. Not every person can be your customer. To establish who your potential customers are, you may consider the following criteria:

• Age
• Gender
• Location
• Education
• Income
• Occupation
• Family status

Implying these metrics, you will be able to define who your target customer is.

A common approach is to create a buyer persona. This is a fictional character that represents your ideal customer. Your business can have multiple buyer personas.

Creating our buyer persona

Let us say that we own a business plan writing company – like Joorney, for example, and that we need to establish our buyer persona based on the data that we have.

• Here is an example:
• Occupation: Immigration Lawyer
• Education: Harvard University
• Age: 45
• Income: $120,000
• Location: United States of America
• Gender: Male
• Family status: Married

Who is Your Competition?

The final segment of doing successful market research is to study your competition. It is crucial to understand who your competition is. Research what your competitors offer to the customers, and who is their target audience. It will not do you harm if you spy on your competition, because this is the smartest way to learn the strengths and weaknesses of your competition.

Doing thorough market research for your business will help you compose a successful business plan, and having a successful business plan means that your chance of bank loan approval will increase. Simple as that!

If doing deep market research seems difficult, our Professional Business Plan Writers at Joorney will be happy to help.

8 Things Professional Business Plan Writers Focus on when Writing a Business Plan

 

A business plan is not like any other document. It helps you determine and accomplish your goals. Professional Business Plan Writers are well aware of the importance of this document to any business owner.

“Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success.” – Yogi Berra

Here are 8 things that professional business plan writers at Joorney focus on when writing a business plan.

Executive Summary

This is the first section of your Business Plan. It should capture your mission statement, the physical location of your company, and a summary of investments or purpose for your business plan.

Business and Product/Service Description

On this page, professional Business Plan Writers focus on a brief description of your business and the product or services you offer. Your product/service description should include:

- Explanation on the function of your product/service

- The pricing of the product/service

- Comparing your product/service to the competitors

- Describe the benefits of your product/service to the consumers

- Your buyer persona(s)

Industry and Market Analysis

These two analyses will assist you in recognizing the demand for your product or service and the possibilities your company might have. Industry and market analysis will show the position of your industry, and who your potential consumers are.

Competitive analysis

In this section of a business plan, you will focus on your competitors. This means that you will assess and analyze the strengths and weaknesses of your current and potential competition. If you are a first-time business owner, you might be confused about gathering information about your competitors.

Professional business plan writer at Joorney have a few tips:

- Visit their website

- Check out their locations

- Review their marketing materials and campaigns

- Search the Internet (Google is your friend)

Marketing

This section is for your marketing plan where you can explain your marketing strategy and state your marketing assets – website, blog articles, social media, brochures, videos, etc.

Personnel

This is where you describe your current and future employees.

Here are the main components to consider when writing a personnel section for a Business Plan.

• Chart – this chart is made for the investor to have an overview of the staffing structure of your company.
• A description of the job function of every employee
• Salary – details on yearly or hourly pay
• Type of Hire – to state if an employee is a full time or part-time employed
• The time of hire – to state how often will you hire employees

Financials

One of the main sections of a business plan is the financial section. This will determine the outcome of an investor's decision or any other audience you may be using the business plan to appeal to.

Here you will present your sales forecast, break-even analysis, expenses and profit estimated, as well as a balance sheet.

Be cautious and realistic about your forecast.

Writing a business plan is not as challenging as it may seem if you have the appropriate guidelines. We hope that these tips of our Professional Business Plan Writers may help you with composing your business plan.

If you have any difficulties with writing a business plan, feel free to contact us. We will be happy to help!

5 Important Steps for Creating Financial Projections in an Information Memorandum

If you are stuck writing your Financial Projections, fear not. There are a few crucial steps to take to make the whole process less daunting and a bit more palatable. So there are a few things to consider in order to make the best possible financial forecasts to include in your information memorandum.

Step 1: Gather all of your data

No matter the purpose for your financial projections, the first step is always the same. Collect all of your numbers, your history in sales and your business’s costs and expenses. This can include things like your rent/mortgage, utilities, payroll, etc.

Step 2: Consider doing market research

Market research can be a great source of information that can benefit your business and help you create the most accurate financial forecasts. It looks into consumer trends and relies on direct customer feedback that can determine how much potential customers value your product, and help you set the price for your products accordingly.

It will show your buyers that your business can compete in the market, have steady revenue and room for growth, which is what the buyers expect to see in an Information Memorandum.

Step 3: Crunching numbers

After you collected all the information and data you need, it is time to proceed with making your financial projections by putting all of your numbers into an Excel spreadsheet. There are three forms to consider making when making your financial forecasts.

• Income statement
• Cash flow statement
• Balance sheet

Income statements show how much revenue your business makes after all of it’s costs and/or losses. Cash flow statements show how much money you have on hand for a specific period. And balance sheets show your business’s assets, liabilities and owner’s equity.

While all of these documents can present potential buyers your company's previous financial statements, they can also be used for showing its financial future as well. This way the buyers will be able to see where your business is going and if it has potential for success.

Step 4: Short term vs. long term projections

Depending on your needs, Financial Projections can be based on yearly or quarterly time periods. However, sometimes monthly forecasts are made for startups or for internal business operations and planning.

But if you wish to sell your business, the potential buyers will be interested in seeing longer projections, spanning up to 5 years. Therefore, it is better to include longer financial forecasts in your information memorandum.

Step 5: Hope for the best, plan for the worst

Because a big part of financial forecasts is making assumptions about your business’s future performance, and the future is hard to predict, you will need to include multiple financial projections in your information memorandum.

That is why you will need to have the worst case, best case, and everything in between scenarios of your business’s potential finances. And you will have to present them all to potential buyers. You should be transparent and honest about your business’s shortcomings, especially because this can be a great opportunity to turn your weaknesses into your strengths.

Presenting possible problems, expenses and losses and including measures to overcome them will also show interested buyers that your business is taking everything into account and will have no future shortfalls.

The Steps Above are a Sure Path to Forecast Success

Financial projections may seem like a difficult task, but having a step by step approach to writing them makes for a better experience and produces better results. Breaking down your tasks to smaller objectives and goals ensures the most accurate financial predictions and a top notch Information Memorandum as well.

The Difference Between a Business Plan and a Pitch Deck

 

Whether you are a business professional, a startup founder, or an ambitious serial entrepreneur, you must have wondered: What is the difference between a Business Plan and a Pitch Deck? Which of these documents fits your needs the best? Are business plans outdated? Do you need both?

When you are busy building and growing your company, you do not have all the time in the world to experiment and try out all the options. You want what is best for your business.

Here is the difference between a business plan and a pitch deck.

Business Plan

A business plan is a vital document for any business. It is recommended since owning a business has become a thing. Forever, right?

So, what is a business plan? It is a document that contains all information about your company. It states your plans, as a business owner, for the future. It includes your company description, products, and services description, market analysis, Financial Projection, etc.

This is a 3- to 5-year forecast, that declares where your company will be and how it will get there. A business plan also describes your personnel, and what they will bring to the table.

A business plan is made for potential buyers to put their minds at ease when deciding whether or not to fund or purchase your company.

Main characteristics of a business plan:

- Created for investors and potential buyers

- Text-based

- Between 20 and 100 pages

- Fully researched document

Pitch Deck

We can all agree that in a world of business, everything is too busy and too fast. Capital investors do not have the time to read through every application and thousands of pages. It is almost impossible to read the whole business plan for every applicant. This is where a pitch deck comes in hand.

A Pitch Deck is a brief slide-style presentation of your business. This is a 10 to 20 slides presentation that includes:

- Your company description

- Employee description and their role

- Company advantages

- Company’s solution to a potential problem

- Product and Service description

- Market research

- Competition

- Business model description

- Funding requirements

- Financial overview

As you can see, a pitch deck is a shorter and more visually oriented document than a business plan. But do not be fooled, for a successful pitch deck, you need to do proper research and analysis. The aim of this document is to spark investors' initial interest in buying or funding your business. A perfect pitch deck is clear, concise, and engaging.

Main characteristics of a pitch deck:

- Created for investors and potential buyers

- Visually based

- Between 10 and 20 slides

- Fully researched presentation

Today, you may or may not need both of these documents. It depends on your goals. If you ask me, I would have both. After all, a pitch deck is like a younger, cooler, shorter sibling of a business plan. When having an established and well-researched Business Plan, you can easily summarize it into a presentation. With the help of a skilled designer, of course.

Whatever you decide to do, Joorney is here for you. Our business experts and experienced graphic designers can compose impeccable business plans and pitch decks. Feel free to contact us for more information.

3 Reasons Why Market Research is Important for an Information Memorandum

What is an Information Memorandum, and why do you need it? An Information memorandum, also known as an offering or sales memorandum, is a document primarily made for potential acquirers or investors. It describes what type of transactions you would like to have with an investor – how much of your business you are selling and what the audience will gain for their investment.

An information memorandum is similar to a business plan but more transactional. This document is necessary if you want to invite investments or outright sell your business. Market Research represents the activity of gathering information about the customers using your product or service.

One way to gather information is by directly contacting the customer through interviews, online surveys, and questionnaires. Market research is also crucial when it comes to your competitors. You need to know who your competition is and how well they operate their business.

Here are 3 reasons why market research is important for an information memorandum.

Information

Market research is important for gaining information about your competitors and industry which can affect your future Financial Projections. If you are a business owner, you probably consider yourself a hands-on type of person. You may also think that you are well aware of the business industry your company is in, and that you know the market.

Unfortunately, in most businesses, that is not the case. No matter how much a business owner knows about the market, it may not be enough. When it comes to any market, it changes and evolves all the time. Novelties and new trends can appear in any industry daily, and you have to keep track of the changes.

Business Strategies

When you gather information from your Market Research, it is logical that you will use it in a certain way. This information will help you make vital decisions for your business.

For example, if you see that the price of a product or service skyrocketed, you will likely also raise the price of that specific product or service. Or, for instance, if market research shows that customers are interested in a new product that your company does not have, what will you do? Market research will help you create new or change old business strategies. That way, when reading your information memorandum, investors could see a financial potential with your company.

Challenges

Like any other business, even yours has some challenges. Market research will help identify your challenges and weaknesses and detect the source of them. When you manage to notice and acknowledge the challenges of your company, you can address them.

Turning your weaknesses into opportunities and strengths is a selling point to the investors. Your business will look more attractive if you present how you overcame challenges and made the best outcome out of the situation. Conducting market research will secure you with potential investors in no time.

Composing a perfect information memorandum requires professional assistance. The right team will gladly help with creating an impeccable Information Memorandum for your company.

A Three-Statement Model of Financial Modeling in a Bank Business Plan

Let’s assume that you want to build a new financially sustainable business, but you need some funding. To raise the funding, you will go to a bank, and ask for a loan. Asking a simple question is easy, but convincing a banker to fund your business is not easy at all. You need to provide your banker a bank business plan. A Bank Business Plan for your business is like an ID for you, without it, no one will have any data on you or your business.

A bank business plan is an overview of your company’s goals and future, and what will you do, as a business owner, to achieve them. Before composing a bank business plan, you need to do Financial Modeling, which can become your worst nightmare if you do not know how to set it up.

Financial modeling is the process of creating a dynamic, working summary of a company’s expenses and earnings in a form of a spreadsheet. The information about your company’s expenses will affect the banker’s decision about the loan.

Here is a three-statement model of financial modeling in a bank business plan.

Income Statement Model

The income statement model results in the projection that allows you to present your company’s profits and losses by showing revenue and costs. This way, the banker can have a clear vision of the financial state of your company. Tracking an income statement is very useful because it can help you determine how to make a profit. It will help you decide things like whether to increase revenue by decreasing costs, remove unprofitable products or services, decreasing inventory, etc.

To be a successful entrepreneur and have useful financial modeling in a Bank Business Plan, track and analyze your existing income statement then make reasonable predictions about the future.

Cash Flow Statement Model

The cash flow statement model allows you to visualize how cash is flowing in and out of your business. This statement model shows the banker what happens to your money on a monthly basis. Put yourself in a banker’s shoes. If you are likely to loan money to a business, you will want to know if the person owning that business is reliable. A banker will want to see what happens with the money in your company and how you manage it. By looking over your cash flow statement model, the banker will know if you can fund your day-to-day operations or if you have a debt or not.

Balance Sheet Statement Model

A balance sheet statement model shows “how rich” your company is – or who owns it. This financial statement model represents assets, liabilities, and shareholder’s equity in your company. It is called a “balance sheet” because the sides of this equation must be balanced. For example, if a company takes a ten-year loan of $20,000, its assets, as well as the liabilities will increase by $20,000. A balance sheet is the financial health of your company. As your doctor would like for you to be healthy, your banker will like the same for your company.

Financial Modeling is one of the most challenging parts of preparing a business plan. To compose a successful financial model that will lead to accurate projections, you need to know accounting, finance, and business metrics. A team of skilled Business Plan Writers can help you create a perfect bank business plan in no time!

3 Tips for How to Present Financial Projection from Your Business Plan in a Pitch Deck

The act of showing your Financial Projections in a pitch deck is not merely a presentation. You will need to defend those numbers you are presenting to sell your business. Having the perfect financial projections in a pitch deck is not enough to make a deal with an investor. You have to know how to present them.

A pitch deck is a brief presentation of your business plan to a potential investor, business partner, or customer. Every Pitch Deck should include some version of your financial projection.

A financial projection is a prediction that uses existing or estimated financial data to forecast the future of your business. These predictions are done on a monthly or annual basis.

To have a successful pitch deck, you need an accurate financial projection. Here are 3 tips to successfully present your projections.

Be Conservative

Talking about the future, especially when it comes to your business, can be exciting! After all, you are using your imagination and creativity. When you represent your business with a pitch deck, you will present a set of three- or five-year financial projections, which is not easy at all.

Investors will, from their experience, cut your predictions in half, and they will not consider you as a serious investment opportunity if they are overinflated. This is why your financial projections need to be conservative. A conservative approach to a Business Plan is more realistic, logical with precise goals. It is a step-by-step approach that includes many details on revenues and costs.

Be Direct

When you want investors or loan providers to finance your idea or business, your storytelling has to be top-notch. No one will listen if your presentation is boring and not clear enough. When presenting your financial projection, make brief and comprehensible presentation slides. Do not talk about any irrelevant statements. Make it clear why your business model is viable and why it can be profitable. The basic financial projections will be successful if you always include a cash flow statement, sales forecast, balance sheet statement, and income statement.

Be Invested in Research

So, you are presenting your business with a Pitch Deck and expect the investors to finance it, to bet their reputation on you, and use their connections. For that to happen, they will expect you to do your research. There is no point in owning a business if you do not know the answer to these questions:

1. Who are your competitors?

2. Who are your customers?

3. What sets you apart from others?

If you want someone to invest in your business, they will need to invest in you, and they will never do that if they do not trust you. The effort you put into your market research will be shown through your financial projections in the business plan. As you present your business, the investors will likely be asking many questions about the numbers. You will have to defend those numbers if you want to make a deal with an investor.

If you have difficulties with composing Financial Projections or the business plan itself, consult an expert business plan writing firm or advisory experts like www.joorney.com.