The act of showing your Financial Projections in a pitch deck is not merely a presentation. You will need to defend those numbers you are presenting to sell your business. Having the perfect financial projections in a pitch deck is not enough to make a deal with an investor. You have to know how to present them.
A pitch deck is a brief presentation of your business plan to a potential investor, business partner, or customer. Every Pitch Deck should include some version of your financial projection.
A financial projection is a prediction that uses existing or estimated financial data to forecast the future of your business. These predictions are done on a monthly or annual basis.
To have a successful pitch deck, you need an accurate financial projection. Here are 3 tips to successfully present your projections.
Be Conservative
Talking about the future, especially when it comes to your business, can be exciting! After all, you are using your imagination and creativity. When you represent your business with a pitch deck, you will present a set of three- or five-year financial projections, which is not easy at all.
Investors will, from their experience, cut your predictions in half, and they will not consider you as a serious investment opportunity if they are overinflated. This is why your financial projections need to be conservative. A conservative approach to a Business Plan is more realistic, logical with precise goals. It is a step-by-step approach that includes many details on revenues and costs.
Be Direct
When you want investors or loan providers to finance your idea or business, your storytelling has to be top-notch. No one will listen if your presentation is boring and not clear enough. When presenting your financial projection, make brief and comprehensible presentation slides. Do not talk about any irrelevant statements. Make it clear why your business model is viable and why it can be profitable. The basic financial projections will be successful if you always include a cash flow statement, sales forecast, balance sheet statement, and income statement.
Be Invested in Research
So, you are presenting your business with a Pitch Deck and expect the investors to finance it, to bet their reputation on you, and use their connections. For that to happen, they will expect you to do your research. There is no point in owning a business if you do not know the answer to these questions:
Who are your competitors?
Who are your customers?
What sets you apart from others?
If you want someone to invest in your business, they will need to invest in you, and they will never do that if they do not trust you. The effort you put into your market research will be shown through your financial projections in the business plan. As you present your business, the investors will likely be asking many questions about the numbers. You will have to defend those numbers if you want to make a deal with an investor.
If you have difficulties with composing Financial Projections or the business plan itself, consult an expert business plan writing firm or advisory experts like www.joorney.com.
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