7 Things to Know When Writing a Business Plan – Professional Business Plan Writer’s Tips

 

When starting your business, you will most definitely need to write a business plan. This document will help you organise your business, help you make good decisions and even help you get fundings. Because of their importance, having a well written plan is a must, so here are some tips from a Professional Business Plan Writer.

1. Write with a purpose and know your audience

There are many reasons you will need a Business Plan and know that in order to achieve your goal, you will have to adjust your plan depending on its intended purpose. Knowing your audience helps as well, if you are for example looking to get investments, you will make investors ROI the main focus of your plan.

2. Consider what to include

While business plans are a detailed description of your business, know that they do not necessarily need to be too long. You should of course cover all of the main and most important aspects of your business, but you should not oversaturate your plan with unnecessary text. Professional Business Plan Writers know that while painting a full picture of your business is important, omitting some of the minor details is fine, as long as the integrity of the plan is intact.

3. Be honest

It is logical to want to present your business in the best light possible but do not fall into the trap of using your business plan as an advertising tool, especially if you are pitching it to investors. They will want to know everything about your business before they make a decision, the good and the bad. So do not fret about including your business’s weakness in it as well. It may seem counter intuitive, but professional business plan writers say it is necessary. Just be sure to provide ways to overcome your business’s shortcomings too.

4. Market research is a helpful tool

Your Business Plan greatly depends on the information you manage to gather. So, the more, the most accurate and up to date information you can find, the better your plan will be. Market research can be of great help in making your plan failure proof.

5. Think about the language and structure

Since you are writing a formal document, formal language should be used, your document should be professional. However, this rule can be seen more as a suggestion, if you consider who your audience is. Your writing style should be adjusted to your reader’s style and preferences, so your plan is easy to read and understand.

6. Do not forget to use references and support assumptions

Investors will not take you seriously if you do not have anything to support your claims. Sure, you say your product will sell well, but based on what? Have you done your market research? Have you made your financial projections? Always show where your numbers are coming from and where you are drawing your conclusions from.

7. Double check

Professional business plan writers know that the job is not done until everything is proofread (multiple times even). Always make sure everything checks out and is in order. Edit and make changes where necessary. And then check again, because it is better to be safe than sorry.

Having a well formulated business plan is essential for operating a business and for gaining funding, but it can be quite a challenge to write it. Asking Professional Business Plan Writers for help can certainly put some pressure off. Their tips can help you write the best possible plan to reach your goals and achieve success.

2 Key Elements of Financial Modeling for a Bank Loan Business Plan

 

Just like for financial projections, you need to base your financial model for a bank loan business plan on the three statement model, which consists of the income statement, balance sheet and cash flow. Alongside with the three statement model, making assumptions is the key for Financial Modeling . While there are many other elements of financial modeling, maybe none are more important than these two.

• Making assumptions

Assumptions are the foundation of financial modeling. So dedicate some time to considering them and committing them to paper. You will need to have a wide scope of assumptions from best to worst case scenarios in order to make a proper financial model for your Bank Business Plan . Brainstorm all of the possible outcomes you can imagine.

Making correct assumptions about the future financial state of your business is important for constructing the most optimal financial model. Therefore, before you start making your assumptions, collect all of the information you can find. Go through your own company records, conduct market research, search through public archives. The more information you can find the more accurate your assumptions will be.

While the future is hard to guess, preparing for a multitude of different outcomes based on facts will benefit you in making the best bank loan business plan.

• The three statement model

After making a list of assumptions, continue your financial modeling by forecasting your three statement model.

• Income statement

A forecasted income statement will predict your business future revenue. By comparing all of your revenue and gains to the total of your expenses, they show if your business will be able to make a profit or will be at a loss. This will be one of the most important things to present in your bank loan Business Plan . You will need to provide loan officers with proof that you'll be able to repay your debt, and an income statement is the way to do it. Managing a steady income is one of the things loan officers are expecting from your business.

• Balance sheet

Loan officers take careful consideration when choosing the right candidate for a loan. Banks do not take risks, and always do risk assessments. But even if candidates have good credit scores they still need to show what they have to offer as collateral. Collateral is usually in the form of assets that can be seized in event your business fails and you are not able to repay your loan.

This is why balance sheets are useful when doing your Financial Modeling. They show your business’s assets, shareholder equity and liability. For this reason, a balance sheet shows loan officers proof your business is financially stable and reliable, as well as

what you have to offer as collateral.

• Cash flow

Cash flow calculates the difference between inflow and outflow of money. This will show you how much money you will have on hand at any given moment. It compares all of the revenue you make from sales and all possible expenses you will have. Making sure you do not run out of money before you pay your loan fees is not only the key to running a stable business but also a requirement for getting a bank loan.

Financial modeling is a long number crunching process that has many elements and steps to it. But if you are making a financial model for a Bank Business Plan, pay extra attention to the assumptions you make and the three statement model, which are the key elements to getting a loan for your business.

How to do Financial Modeling for an Information Memorandum: 5 Simple Steps

An information memorandum is necessary to prepare for mergers and acquisitions. It provides a summary of your business to potential buyers, so naturally it is important to write it properly. Keep in mind that your business’s biggest selling point will be it’s past financial performance, but the buyers will want to know about the potential for future success as well. And here is where Financial Modeling comes into play.

What are financial models?

Financial modeling is a process of making an overview of a company's finances in the form of a spreadsheet. Using a mathematical equation a financial model is made in which any variable can be changed to create different scenarios and outcomes. They are usually used for making business decisions, managing a company, setting budgets and organising projects. But they are also a necessary component in mergers and acquisitions, which is why they are included in Information Memorandums.

Financial modeling process can be lengthy, but it can be broken down into a few steps.

• Collect your financial information

Financial modeling starts by collecting all of your financial history, your sales records, costs and expenses. The further back you go the better. But for the most optimal results, collecting at least 3 years of your financial history will be enough for making the most accurate financial models.

• Study your numbers

After gathering every financial piece of information you have, it is time to analyze it. Try spotting common trends and reocccurancess. Study growth rates and turnovers. Learn everything you can form your financial ratios. This will later be useful when trying to make financial projections for your business.

• Make assumptions

Making assumptions about your business’s future performance is done through drawing conclusions from what you previously learned from your analysis, or by doing market research. Understanding market trends can greatly help with determining the future performance of your business. Since you will make assumptions based upon what you already know, it is beneficial to collect as much information as possible, and Market Research can be of great help.

• Make financial projections

After making your assumptions, proceed to build upon them by creating financial projections based on a three statement model (income statement, balance sheet and cash flow). This may be the most important part of your information memorandum since it will show the buyers your business may have a promising financial future.

• Run assessments and analyses

The next step is to conduct additional tests and analysis, because Financial Modeling can not be complete without them:

• Discounted cash flow analysis (DCF model) - calculate the value of your company

• Sensitivity analysis - make different scenarios by changing the variables in the model to test different outcomes. This means adjusting the assumptions you made and seeing how the changes to the assumptions will impact the final result.

• Stress testing - test the model by assuming the worst case scenario. This way you will be able to see if your business will be able to withstand extreme circumstances.

Since financial modeling is such an integral part of an Information Memorandum it is important to do it right. Going carefully through each step will assure your model will be convincing and accurate.

How to Start Market Research for a Business Plan

You are already busy with writing your business plan, you got the executive summary done, you have written your business description, and now you have to do Market Research, except you do not know where to begin. Do not worry, the key is to make a good plan, and you’ll be all set to go. You will see that with good preparation and a well formulated execution plan, your research will be done with ease. So here are a few things to help get you started.

Determine the purpose of your research

To start your market research, the very first thing you need to do is determine its purpose. Why exactly do you need it for? Well, since you need it for your business plan, the bigger question is what do you need your Business Plan for? Is it for managing your internal or external business operations?

The purpose of your research will determine its scope, whether it be for managing your business or gaining investments. If you are looking to gain investments you will need to do as detailed research as possible to convince investors you are familiar with the market. You are more likely to get investments if you show that you are making well informed decisions that will result in a successful business.

Make a strategy

After deciding the purpose of your research, it is time to make a plan. Having a well formulated strategy is winning half the battle. You simply cannot proceed with your market research without having set up a straightforward and clear path to follow. This means knowing exactly what questions you need answering, what type of research to conduct, who is your target demographic and where to get your information from.

• Choose the type of research

There are many types of Market Research for you to choose from, the most common ones being surveys, interviews, focus groups and observation. Consider your budget when making your decision, as some of these can be costly and time consuming. And of course, no matter the type of research you chose, prepare well for it. For example, think long and hard what questions you will be asking your customers in the interviews or surveys.

• Create your customer personas

Find out who your customers are. For the benefit of your business plan you will need to know your target customers. Who is buying your products/services and why? What is driving their spending? What is their age group, gender, income, education level ect. Knowing all of this will help you make adjustments and set the right price for your products and services, or even help you predict future sales.

• Choose your source of information

Collecting information directly from your customers is not the only way to learn about the market. Conducting interviews and getting first hand information from your customers would be considered primary information. On the other hand, secondary information is all of the data from public resources like libraries, government agencies, industry associations ets. The plus side of secondary information is that it is readily available and free, and very detailed specific information can be purchased from other sources as well.

Market research is definitely no walk in the park, there is a lot of work involved in gathering information and analysing it. You also have a lot to consider before you even begin your research. But if you have a good start the rest will fall into place. With a well conducted market research for your Business Plan, you will be one step closer to achieving your goals. 

How to create a Winning Pitch Deck - Professional Business Plan Writer's Advice

Chances are you are not the only one needing investments for your business. There are many other businesses looking for fundings and pitching their business plans to investors, in hopes of impressing them. So, the question is, how do you make your business stand out in a sea of others? Well, a winning Pitch Deck is the one that grabs the investors attention. This might seem like a lot of pressure, but here are some tips from Professional Business Plan Writers to ease you through it.

Know your audience

Most professional business plan writers know that the most memorable pitch decks provide the audience with what they are looking for, or to be more precise, what the investors are looking for in a business. Therefore, the focal point of your presentation should be the investor's ROI. And don’t forget to support your claims with numbers, otherwise they’ll lose interest if you do not have anything to show for your bold statements.

Keep it short

Do not make too many slides! It is not necessary to include every single detail in your presentation. Investors are on a tight schedule, they do not have the time to sit and listen to you drag on about your business, nor do they really wish to. There is an unwritten rule that your presentation should not be longer than 10 slides (give or take). Listen to professional Business Plan Writers when they say: “the fewer slides the better”.

So, anything you wish to include in your pitch deck should fit on those 10 slides. That means curating the information you would like to include in your presentation. Having a limited number of slides will force you to provide only the most important facts about your business, in other words, it’s heart and soul. This way you are more likely to spark investors' interest in your business.

Less is more

Making slides should be easy enough, but do not just put your numbers and spreadsheets in them and call it a day. Your presentation should be pretty to look at and easy to read. Professional Business Plan Writers know not to oversaturate pitch decks with text and long lists. Sure, you need to provide numbers to support your claims, but keep in mind that too much information at once can be extremely overwhelming for your audience.

Studies have shown that human memory capacity is limited. People's short term memory can only obtain about 7 pieces of information at a time. Any more than that increases people's contemplation time, which hinders their decision making, something you definitely do not want to happen with your audience.

Tell a story

Another tip from professional business plan writers is not to underestimate the power of storytelling. Any good story has a conflict and resolution, an issue that only the main character can resolve. So use these storytelling elements in your presentation to your benefit. Present a problem, or a need in the market that your business can solve. Here is where your products or services save the day by addressing the market demand. Presenting your business like a story narrative is a way to keep your audience engaged throughout your presentation, because everyone likes a good story, don’t they?

Look at pitch decks as an opening act to your business plan. They prepare the audience for what is to come, “the headliner”. They need to get them interested and curious about your business. So, using tactics from professional business plan writers for your Pitch Deck will surely score you a second meeting with the investors.

How to Create a List of Assumptions for a Financial Projections in a Business Plan

If we had a crystal ball to see the future, writing Financial Projections would be so much easier. But, unfortunately we don’t. So, the next best thing is to make educated guesses. Financial forecasts require making a long list of assumptions about the future financial state of your business and all of the conditions and circumstances you may encounter along the way. These can be very difficult to predict, but here is how you can make your list of assumptions for the most accurate forecasts in your Business Plan.

Start by collecting (your) data

First thing’s first, gather your numbers. All of them. Look at your business records, it’s sales history, all of the bills and receipts, cost, expenses and losses you had in the past. But know that, searching through your own company archive is not the only way to collect data. You can either conduct market research, or you can get information from public records. Libraries, government records, and industry associations have plenty of free information available to the public. So, do not overlook these treasure troves of data, because the more information you manage to get your hands on the better. It will guarantee more accurate assumptions.

Asume your expenses and production costs

After getting all the information you need (or can get), the best way to start making assumptions for your financial projection is to predict your costs. Most of them will be recurring. But be aware that these expenses can change in the future. For example, the price of materials can go up, causing your production cost to rise. So be sure to make multiple assumptions, including the worst case scenario. This way you will not be blindsided by an unexpected event, which is excely what makes a good financial projection and business plan.

Assume your sales

For an accurate Financial Projection Business Plan, you will also need to predict sales, or how many units you will be able to sell for a given period of time. This will later be necessary for projecting your income statement and cash flow. Use market research to determine what the demand for your product is, or will be, and just how fierce your competition is.

Price your product

While making assumptions you will need to know the value of your product, the exact need of your product on the market and how much your customers are willing to pay for it. To set the price right you need to take into account not only production cost, but your competition and customer’s needs as well. That is why Market Research will be necessary in determining your products market value. So don't be hasty by setting your product price only according to its production cost, it will be detrimental to your bottom line.

Cash flow planning

Cash flow planning is about predicting how much money you will have at hand for a certain time period. It compares cash inflow and outflow, and helps you make sure you do not run out of money in the future. If you plan well, and have a good cash flow, you will not run out of money to pay your expenses. Predicting cash flow is important for making reliable business plans.

Making assumptions for Financial Projections can be tricky, but it helps if you are well prepared and have all the information you need to make the most accurate assumptions. A business plan cannot be completed if you cannot predict your business’s financial future.

3 Key Elements of Financial Projections for a Bank Loan Business Plan

 

Bank loan business plans center around your business’s finances. They are all about proving to lenders that you have been running a successful business in the past, but more importantly, they will want to know if you can keep it up. Enter Financial Projections, a window into the future of your business’s finances. They can predict success or failure, therefore it is important to try and make the most accurate forecasts, especially if you are trying to get a loan. To break them down, there are three key components of financial projections.

• Pro forma income statement

Pro forma income statements predict your future revenue, and they are the biggest portion of your financial projection. They include all of your operating expenses, taxes and show your earnings for a specific time period. So in order to project income statements you will need to make assumptions about potential sales. For that, you will need to look back into your history in sales and/or conduct market research. This part of the financial forecast is extremely important in your Bank Business Plan, because it shows your business will be able to generate enough income to repay your debt.

• Cash flow

Cash flows represent money movement, more precisely the amount of money going in and out of your business for a certain period of time. They consist of two parts:

• Cash inflow (revenue) - all the money accumulated through sales
• Cash outflow (cash disbursements) - all of the expenses your business has

Cash inflow and outflow are later compared to calculate money surplus or deficit. Cash flows are necessary for financial forecasting and bank loan business plans because they can predict future money movement in your company and can be used to calculate your credit risk. They show the lenders just how responsible you will be with your business’s finances and if you will have enough money on hand to repay your loan.

• Pro forma balance sheet

Pro forma balance sheets present a total estimate of your business’s net worth including assets, liability and equity. In order to make a good balance sheet you will need to gather data, the further back the better. It is generally recommended to collect at least two years of your business’s financial history. A pro forma balance sheet predicts what business will own and owe, which determines if you are a suitable candidate for a loan. Because banks do not tend to take big risks, having something to offer as collateral helps minimize that risk and show that there is a safety net in case your business fails or you otherwise default on your loan. It is important to note that a pro forma balance sheet has to match your income statement and cash flow, any inconsistencies will deter loan officers from approving your loan.

In the end keep in mind...

Pro forma income statements, balance sheets and cash flow are all necessary parts of financial projections. But because they are all based on assumptions it would be beneficial to make several different projections. Collecting all of your business’s financial data helps, but a good financial forecast will take into account other factors as well, such as market trends and currents, or unexpected costs and losses. That is why usually more than one forecast is included in bank loan business plans, ranging from the most optimistic to the most pessimistic scenarios.

Bank Business Plans are written with a purpose of getting a loan approved. Therefore, they rely heavily on the most accurate and detailed financial projections. If made properly, they can show your business will produce a steady revenue, and you'll be able to repay your debt.