Typically, a pitch deck is used when approaching investors. It is much less common when appealing to potential lenders. The Pitch Deck is an abbreviated, typically more visual, presentation about your business idea. Although it is a rare and not expected, it can be a unique and beneficial way to gain interest in your bank business plan.
Memorable
When it comes to appealing to potential banks and other lenders, doing something out of the norm for the application process can be a little risky. However, a pitch deck, especially one that can stand on its own and doesn’t require an accompanying presentation to be understood, can help your application stand out. Part of lenders’ core responsibility is to review any small business loan application and Bank Business Plan that may cross their desk. However, that can be a lot of business plans and they will only choose the most appealing of the lot. Your bank business plan must be solid and appealing but, translating that to a pitch deck to capture attention on its own or during a presentation can be a game changer.
Top Line Financials
In a pitch deck, you may likely only present top line and summarized financials. However, you will still need to back all of these up with realistic, detail financials in the bank business plan. Presenting the top line without the detail immediately accessible will help them see the “forest for the trees” at first sight. Depending on your specific business, this may be a huge advantage. If your situation is the opposite, you can position the financials you include in the Professional Pitch Deck differently and give relevant detail before showing overall, top line numbers. The order in which some financials are presented can make a difference to perception and are much harder to control in the business plan.
Business Highlights
It’s not just the financials that will likely benefit from being presented in a pitch deck format but, rather the entire bank business plan. A pitch deck by nature is a highlight of your business. While it should be a fair and accurate representation of your business, it is also your chance to make a first impression. The bank Business Plan could also be considered your opportunity to make a first impression, but a pitch deck is even more abbreviated. It allows you to be very strategic with what information a lender first sees. It is a way to give a carefully curated introduction to your business that will hopefully lead to a lender wanting to dig into the full bank business plan.
Although a pitch deck is rarely required or even expected in a bank business plan presentation, it can certainly be an added benefit. It is a powerful way to make a quick introduction to your business to gauge or perhaps influence the interest of the lender. However, as with most things in business, if you know your audience, tailor your presentation to them. If you know the bank manager or other bank associates that will consider your Bank Business Plan, use that information to your advantage. A pitch deck may not always be appropriate for a bank presentation but, in cases where it is, it can create an advantage when done well.
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