5 Tips to Improve Any Business Plan or Pitch Deck

 

When you are creating a business plan or Pitch Deck for an outside audience, there are many things to consider. At the forefront, of course, is making sure you have a sound business idea. Whether you can convince an outside party such as a loan officer, potential investor, or sought-after partner of this will rely almost entirely on your business plan or pitch deck. It is important that these documents be the best representation of your business possible. The following tips will help you take your business document to the next level.

1. Visual Appeal Matters

It’s probably obvious that visuals matter in the pitch deck but, they are important in the business plan too. In your pitch deck, it’s all about keeping eyes on the presentation. In the business plan, visuals should be used more sparingly but, they should be used. They help illustrate important aspects such as key financials, product images, and you should always include company brand colors, style and logo throughout.

2. Be Creative Yet Predictable

You want to have visual appeal and for your Business Plan to be creative. After all, it should be a unique representation of your business concept. However, you shouldn’t reinvent the wheel. You will cover the same main aspects in roughly the same order as millions of other business plans or pitch decks. Let the business idea itself - paired with relevant visuals - be the creative and special features of your business plan. Beyond that, it should be fairly predictable.

3. Remember Your Purpose

People have a tendency to make business plans and pitch decks too long. Don’t get caught up in every detail. Rather, you should ask yourself what the intended audience of your pitch deck or business plan really wants and needs to know. Only elaborate where it is truly necessary and remember who you are presenting to and why.

4. Hire a Professional

Depending on your audience, you may want to have a professional handle creating your business plan and/or pitch deck. If you’re satisfied with your writing and organization skills, hire a graphic designer to finalize the pitch deck or business plan. If you’re great with design but need some help with the formal language of a business plan, hire a professional business plan writer. Professional Business Plan Writers, like Joorney, can handle the entire process for you if you prefer.

5. Make Additional Information Accessible

Few things kill the excitement over an idea faster than letting time elapse. You want to “strike while the iron is hot” so to speak. As that applies to your pitch deck or business plan, it means having as much information as possible at the ready and well organized so you can answer their questions while you are still in their presence or within hours of a meeting.

There is a lot that goes into a good Pitch Deck or business plan. After you build the foundation, you should polish it with the tips above. It can be the difference between your business plan achieving your desired goal and having to go back to the drawing board.