This must sound familiar to you. You have an amazing idea, your business plan is all sorted out, you're on your way to success, but there is a new hurdle on the way. Securing funds. If you already managed to land a meeting with a potential investor, you may now be worrying about how to write a killer Pitch Deck. Something so convincing and memorable that will give venture capitalists confidence to invest in your business. Luckily, there are ways to write a compelling pitch deck, and Professional Business Plan Writers know all about that.
Among many other documents they write, they also provide pitch deck writing services, and here is what professional business plan writers have to say from their experience.
Keep it short, to the point and informative
While you may feel compelled to tell every little detail there is about your business, keep in mind that your potential investors will lose interest if your presentation is too long. Professional Business Plan Writers advise against incorporating too many slides in your pitch deck. This will leave your audience overwhelmed with too much information.
Many agree that the golden rule is about 15 to 20 slides, but according to Guy Kawasaki, 10 slides is the optimal number. Either way, the fewer the better. But keep in mind that there still has to be enough slides to get the message across! You still want to impress investors with good numbers and the right information like your market size, business model, competitive landscape and others. Get to the point and heart of your business.
Set the stage, tell a story
Professional Business Plan Writers know that to write a memorable pitch deck you need to present it as a well composed story. And like any good story, it should have:
an introduction,
a problem or “conflict”
and the solution/“resolution”.
Introduction is going to be the first thing that grabs their attention, so make it a good one. You should set the scene by introducing your company, your product/service and your team. Remember to keep it short and simple.
Continue with presenting the problem. Without the problem there is no product to sell or service to give. Explain the problem your target audience is facing that the market is currently not resolving. Give data and statistics to support your claims.
And lastly present your “resolution”. Here is where you shine. Use the numbers to your advantage, and present how your product solves the problem. This is how you will convince your audience to invest in your business. Your potential investors want to see solid research, your determination and capability.
Show your passion
People these days sound like a broken record when you hear them say “follow your passion”. But that is exactly what you will hear from professional business plan writers, and they are right too.
Your passion and confidence has to resonate in your Pitch Deck. It is a crucial element to your presentation. If you are not passionate about your business why would anyone else be? Showing your passion for your business is what will greatly help your presentation.
An enthusiastic presentation is guaranteed to grab anyone’s attention, it is a way to make a connection with the audience and leave a lasting impression on your potential investors. If you’re not sure how to do that yourself, make sure to reach out to a professional to guide you or write it for you!
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