How Professional Business Plan Writers Use Their Skills to Prepare a Pitch Deck

 

Professional business plan writers should actually be known as professional business document writers. They tend to not just write business plans. They often also write standalone executive summaries, teasers, or the Pitch Deck. The reason they are able to offer these additional documents is because many of the skills are transferable.

These are some of the ways they translate their skills as professional business plan writers to other documents, like the pitch deck.

Concise Language – You can certainly elaborate more in a business plan than in a pitch deck. However, both require short, direct statements that highlight the most important information. Professional Business Plan Writers find it quite natural to take their writing style from writing a full business plan to preparing a pitch deck.

Adjusting to Audience – One of the primary rules of writing a business plan is to know your audience. This means adjusting the plan to appeal to the correct audience. This doesn’t mean changing the fundamental aspects of the plan. Rather, professional business plan writers know how to call out the information that matters most. The pitch deck, typically meant for investors, is no different. Professional business plan writers already know how to write for investors. The pitch deck is just taking that one step further.

Highlighting Strengths – Beyond just speaking to the right audience, it is also an art possessed by professional business plan writers to simultaneously bring attention to strengths, while overcoming weaknesses. They don’t ignore weaknesses, because that would be unrealistic. But, they know how to present in them in a way that doesn’t seem detrimental. This skill definitely comes in handy when working on the pitch deck.

Deep Business Model Expertise – Whether its in the business plan or the pitch deck, professional business plan writers are able to easily grasp complex business models. They would not have successfully progressed to the level of professional if they couldn’t. It’d difficult to concisely summarize something if you don’t understand it. This deep appreciation and understanding is of vital importance when presenting a business concept via a pitch deck.

A Knack for Structure – Business plans tend to follow a similar format, but they are not all exactly the same. Depending on the business, its strengths, the audience, and other factors, professional Business Plan writers will augment the document. It will still follow a predictable order for the audience but, will be in a way that makes the most sense to present a fully cohesive business plan. The same concept applies to the pitch deck. They should roughly follow a standard order and format but, the exact order should vary based on the business.

Working with a Designer – Professional business plan writers are typically very good at writing and often not so good at graphic design. Part of what allows professional business plan writers to live up to the term “professional” is they know their strengths. This also means by default they know their weaknesses and will seek out someone who will compensate for those. Regarding the pitch deck, and even to a small extend the business plan, they will hire a designer.

All these skills and more make professional Business Plan Writers well suited for other types of business documents. Make sure not to overlook them if you are considering outsourcing your pitch deck.