4 Ways to Enhance Your Information Memorandum or Business Plan

 

When it comes to drafting an Information Memorandum or business plan, it is important that you are putting your best foot forward.   There are troves of articles and guides that will give you step-by-step instructions on crafting a business plan.  In contrast, the tips presented below are things to keep in mind throughout the writing or your plan or for enhancing your business plan once it is written.

1.       Make it Relevant

The world is constantly changing, sometimes in rapid, drastic ways as we’ve seen with the global pandemic.  In order to show you have seriously considered all aspects of the business, including threats and opportunities, you should mention any current events instead of shying away from them.  Although they may be threats to your business, it is better to explain how they will be overcome instead of ignoring it, which will show a lack of due diligence.  Many businesses operate successfully in challenging environments when they are planned well.  Proactively addressing any “elephants in the room” will make for a far more convincing and trustworthy plan or business overview.

2.       Ensure it Flows

Throughout the information memorandum or Business Plan, you should be restating and reaffirming the same points.  Your market research backs up your products and services and financials.  The financials are informed by all aspects of the business plan or information memorandum.  Your staffing plan should make sense for your anticipated revenue and so on.  Most importantly, when you review your plan in its entirety, make sure there are no contradictions.

3.       Showcase the Value

Whether you are creating an information memorandum to sell your business or a business plan to secure investment in your business, it’s important to remember the purpose of your document is to showcase the value of your business.  This isn’t solely achieved through the financial projections.  Throughout the business plan or information memorandum, you should be pointing to the advantages and opportunities that exist for the potential buyer, investor, lender or other interested parties.

4.       Hire a Professional

Professional Business Plan Writers, or information memorandum writers (sometimes these may be the same professional as the business plan and information memorandum are so similar), are experts at crafting these documents and hitting all the points above.  In addition to their vast experience writing these documents, having an objective view can help you spot oversights or missed opportunities. 

Their insight will not only be invaluable but, they will write a completely customized plan that will definitely stand out from others who tried to write their plan on their own.  Furthermore, if you have a tight budget, you may choose to write the business plan or information memorandum yourself and then have it corrected and finalized by a professional.  Either way, this added professional touch can make a significant difference.

 

Regardless the intended purpose for creating your business plan or Information Memorandum, following the advice above will help strengthen your document.  That may mean getting the best possible price for the sale of your business or securing a more favorable loan or investment.  Whatever your end goal, a professional, cohesive document can make all the difference.