5 Pitch Deck Design Tips from a Business Plan Writer

A pitch deck can be one of the most important documents your company will ever create.  A Business Plan Writer doesn’t just focus on the business plan, they also create pitch decks.   The best business plan writers know that when it comes to your pitch deck, the design is just as important as the content.  These pitch deck design tips will help ensure your pitch deck keeps the attention of your audience, pulls them in, and gets them excited about your business.

1. Use a Template and/or Color Scheme

You can design every element of your Pitch Deck from scratch but, not only is that time consuming, it often leads to an incohesive presentation.  Despite which platform your use to create your presentation, there are usually thousands of template options.  Even if you choose to design your own style, using a preplanned color scheme can be advantageous.  There is a science behind mixing colors together and some go together better than others and help keep eyes on the screen or page.  Templates and color schemes will give your presentation a professional touch and save a great deal of time.

2. Use Powerful Images

Images help evoke emotion and convey a story.   There is a world of stock photography out there these days.   It may take some searching but, you can find images that will help set the tone you wish to convey.   Whether it’s something that is going to help emphasize the problem your product or service solves or helps to convey the overall feeling of your brand, images can be a powerful way to tell the story of your business and keep your audience interested.

3. Showcase Your Branding

When it comes time to present your pitch deck, you should at least have the basics of your branding.   Use it!   One of the best ways to make your presentation unique and stand out is to use your own branding.   Even if you use a template your audience has seen several times, having your own branding included throughout makes it distinguishable.   It also shows that you truly have the nuts and bolts of your business sorted out.

4. Large Font & Limit Words

When it comes to your pitch deck, a business plan writer will tell you that less if more.  It should be approached as a tease to conjure additional interest in your full Business Plan.  Keep your text short.  Scrutinize every word and question if it needs to be included to get your point across.   Further, no one should have to squint to read your slides.  According to some experts, they recommend no less than 30-point font on slides.

5. Say No to Bullet Points

Bullet points have been overdone.   They are a great way of breaking up information and presenting it in an organized way.   They will likely be included in your business plan.  However, they have no place in your pitch deck.   If you do use them, use them sparingly and make sure every bullet really needs to be there.

If you don’t have an eye for design or a knack for visual storytelling, consider a Business Plan Writer for your pitch deck.   It’s advantageous to have a business plan writer involved from the beginning working on the business plan itself.  However, the best business plan doesn’t do any good if you can’t get potential investors or others to read it.   That starts with a beautifully designed and Professional Pitch Deck.  If the skills to achieving that aren’t in your wheelhouse, make sure to hire a business plan writer, or at the very least, incorporate their tips into your presentation.